Accord Marketing

Brilliantly joined-up marketing. Our job is simple. To help you: Understand your customers. Create the right messages to make them act. Make decisions based on research and data. Achieve the maximum return from your budget.

London, United Kingdom
Founded: 1988
Staff: 70
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Skills
Creative & Design
Creative & Production
Creative Advertising
Brand & Identity Design
Brand Advertising Creative
Brand and communication strategy
Digital
Digital & Social
Digital / Web
Digital advertising

and 6 more

Clients

Dayinsure
Titan Travel
El Al Airline
ROL Cruise
Sinceritas
Hapikata
Regent Seven Seas Cruises
Ramsay Health Care UK
Ambassador Cruise Line
Tottenham Hotspur

Sector Experience

Travel
Travel & Hospitality
Travel & Tourism
Travel and Leisure
Financial & Professional Services
Insurance
Recruitment Services
recruitment
education; financial services; hospitality; telco;
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Raising Awareness in Every Direction

by Mark Lewsey

After investing in a comprehensive rebrand, Children with Cancer UK tasked us with delivering a new multichannel campaign that would publicise their charity’s new brand identity, whilst still driving the vital donations needed to support their lifesaving work.

INSPIRATION
Following their rebrand, Children with Cancer UK’s new logo and ad creative centred around the ‘end of treatment’ bell that cancer patients ring to celebrate the end of their treatment, so we used this as inspiration for an impactful Digital Out of Home campaign.

INTERACTIVE OOH
We began with an experiential day at Westfield Shopping Centre, which featured an interactive Out of Home screen that encouraged those passing by to type their first name into a web address on their mobile phone. By doing so, they were then able to shake their mobile to ring the bell on the screen and received a personalised thank you message.

USING MEDIA TO DRIVE DONATIONS
This impactful campaign was supported by extensive DX3 activity across London Underground, as well as a refined TV strategy. In addition to booking through Children with Cancer UK’s core TV stations, we also invested in national primetime spots during the ‘Pride of Britain Awards’, ‘I’m A Celebrity… Get Me Out of Here’ and ‘Long Lost Families’, all of which drove a significant amount of premium SMS donations.

“Developed in partnership with Accord, our latest multichannel awareness campaign has delivered above and beyond our expectations. Using a tactical combination of media buying and audience insight, Accord have significantly increased our brand awareness in the UK as well as driving both one-off SMS donations and sign-ups to regular giving. These donations have played a key role in allowing us to continue the charity’s vital work and we look forward to continuing to work with Accord.”

Jag Jandu, Senior Manager Individual Giving, Children with Cancer UK

Tags

ooh
Digital OOH

Clients

Children with Cancer UK