4 ways all agencies can benefit from using AI-powered web accessibility solutions
With everything that agencies have on their plates these days, it’s not too surprising that web accessibility hasn’t been prioritized as much as it should have
But what if I were to tell you that thousands of agencies, big and small, are already providing web accessibility as part of their offering? Digital, SEO, web development, performance, media, and design agencies are already seeing great value in web accessibility, for them and for their clients. Why? Because 1 in 4 people in America have a disability that interferes with how they use and interact with websites. That’s a number you just can't ignore as a marketer, or as a human being.
The good news is that innovation in web accessibility through automation and AI makes web accessibility straightforward, doable, and extremely valuable for agencies.
Here are four ways agencies of all sizes can easily benefit from using AI-powered web accessibility solutions as part of their offering:
1.) Stand out by being an inclusive agency
AI-powered web accessibility solutions are game-changing for agencies because they make it straightforward and efficient to offer web accessibility to all of your clients, without missing a beat. Therefore, you can confidently provide this service without having to consider project constraints or budgets. This will enhance your reputation as an inclusive agency as you make it a point to ensure that all of your clients’ websites are accessible to people with disabilities. This in turn helps with maintaining online reputation management for your clients.
2.) Accessible websites perform better
Web accessibility isn’t just about making websites accessible, but also about providing a better user experience. That’s why innovative solutions such as AI-powered web accessibility solutions help any website perform better.
When making your website accessible, you expect more traffic as you're opening your digital world to 25% of the population who could not access your site. On top of that, you dramatically improve the user experience by allowing people to customize their experience to their abilities. By doing that, you will prolong dwell time and bounce rate, which will improve your SEO and conversion rates.
When you don’t have the resources or manpower to incorporate web accessibility into your agency’s offering, technology and AI can assist and take care of the heavy lifting, saving you money and ongoing efforts.
3.) Mitigate the risk of litigation, for your agency and your clients
Since accessibility is a civil rights issue, there is legislation in place to protect the rights of people with disabilities. It’s important for you to be aware of how this can impact your agency, as well as the solutions in place for you to take action. AI-driven web accessibility solutions allow you to mitigate the risk of lawsuits, for your agency and for your clients, by making websites accessible to people with disabilities. It’s important to know that AI-powered web accessibility solutions have evolved significantly and surpassed the capabilities of other free web accessibility solutions and plugins that don’t really reach compliance.
4.) New revenue streams for your agency
There's no reason why accessibility shouldn't be packaged as a given in the same way that your design, development, and maintenance costs are considered when creating websites. It's already a proven revenue generator for thousands of agencies who are generating more revenue from each and every website they create with the added value of being an inclusive agency.
Stand out and do the right thing
The great news is that now you know about the benefits of web accessibility for your agency. The even better news is that innovation in web accessibility, such as AI-powered solutions, makes it a service that is achievable and affordable for any agency, not just big ones with big budgets. More specifically, their automated nature makes it a business-friendly decision for any agency as it is efficiently implemented and maintained.
Agencies, big and small, can significantly bridge the web accessibility gap and allow people with disabilities to enjoy everything that the web has to offer. It’s a huge value-added service for your clients, as well as being the right thing to do.
It’s a win-win-win for everyone involved: agencies gain happier clients, your clients are happier as their websites are performing better, and people with disabilities gain more access to websites and all that they have to offer.
It’s time your agency added web accessibility to your offering, and thanks to AI, it’s easier than ever before.
Gain clarity of the status of your agency’s website's accessibility and compliance with accessiBe’s free, private, and comprehensive accessibility testing tool. In a matter of seconds, you’ll have the information you need to begin your web accessibility journey.