Why Social Media Is Important For Your Business
10 May 2019 13:59pm
There are a whopping 3.3billion social media users active online today and as this number just keeps on growing, it’s impossible to deny just how powerful these channels can be for our marketing strategies. Over 50 million small businesses are already utilising Facebook within their marketing campaigns and so for businesses who haven’t captured this opportunity just yet, now is definitely the time.
So, just why is social media so important for businesses? We’re taking a look at what the experts at Absolute Digital Media have to say.
Authority is everything online today. From building trust with your customers to improving your E-A-T (expertise, authority, trustworthiness) score from Google, being able to offer a strong social media presence with regular activity can provide exactly that. Consider demonstrating your expertise through in-depth blogs that offer a new angle on a hot topic, offer responses to influencers and establishing confidence in your customers.
Without brand awareness, we would never be able to attract new customers. The number of sales would never grow, you wouldn’t have leads to convert and, simply speaking, consumers just wouldn’t know your brand exists. Social media offers a new way to put your brand out there, whether that’s through paid ads or organic reach. Boosting visibility on social media is one of the best advertising methods around, particularly when you factor in the targeting capabilities, budget flexibility and ease of adaptation depending on what your brand needs at any one time.
Today’s consumers are becoming more and more concerned with authenticity, with millennials, in particular, using this as their second most important factor when choosing a brand. This generation alone is predicted to have over $1.4 trillion by the end of 2020, and so utilising social media in order to prove your beliefs, values and authenticity is an increasingly prominent way of showing them just what they can expect from your brand.
Engagement & Loyalty
Social media is all about engagement and so for businesses, this is a key way of not only communicating with their clients but engaging new and returning consumers to keep them coming back. Engagement and consumer loyalty can often come down to the kind of content you’re posting. Videos, images, infographics and interactive posts are thought to be the most engaging, with visual content being 40 times more likely to be shared on social media than any other content type.
Around 63% of all consumers are expecting brands to offer customer service through their social media and with these numbers set to grow, now is the time to streamline this kind of service. Over 90% of all social media users have already utilised communication across a number of platforms including Facebook, Twitter and Instagram, whether through comments, live chats or direct messages. When you consider that 71% then go on to recommend brands to their friends after positive customer service, using social media for communication is a no-brainer.
On a low budget? You can still use social media as a marketing avenue. In fact, you can communicate with your customers, build your awareness and authority and increase engagement without having to spend a single penny. If you do have a bit of cash to spare, ads can be a budget-friendly supplement, where you can choose how much or how little you spend on each campaign and pause or cancel when the budget is running low.
Social media can act as a cost-effective supplement to your marketing campaigns. To find out more about why your business needs social media or the channels to use, reach the full article at Absolute Digital Media, today.