Absolute Digital Media Become UK Biddable Media Awards Nominees
8 February 2019 13:55pm
The nominees for this year’s UK Biddable Media Awards have been announced and full-service digital marketing agency Absolute Digital Media have joined the line-up. The company have been nominated for Charity Campaign of the Year for their work with the UK’s largest parenting charity, The National Childbirth Trust (NCT).
NCT offer full guidance and support to millions of parents across the UK through their three interconnected aims: sharing knowledge, creating networks and harnessing voices. The National Childbirth Trust approached Absolute Digital Media with an aim to improve their click-through rates, conversion rates for their courses and their cost per click. Through an integrated campaign that utilised A/B testing, bidding strategies and expertise in Google’s Grant system, they met every goal.
The National Childbirth Trust saw an increase in click-through rate of over 214%, a 52.80% increase in Antenatal and Prenatal course bookings and 15.25% improvement in cost per click.
The UK Biddable Media Awards celebrate the very best in the biddable media industry and Absolute Digital Media have earned their spot amongst their fellow nominees.
CEO of Absolute Digital Media, Ben Austin, commented:
“We are thrilled to be a part of the UK Biddable Media Awards this year for our work with The National Childbirth Trust. We’ve loved working alongside such a prestigious charity to improve their ROI, their reach and their visibility. We’re proud to have been nominated for Charity Campaign of the Year, and are looking forward to joining the celebrations in March.”
Absolute Digital Media will be attending the awards, which will take place in London’s Montcalm Marble Arch on the 7th March this year
Contact Absolute Digital Media on 0800 088 6000 for more information about their services, or their work with The National Childbirth Trust.