9 Tips For Email Marketing Design

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Did you know that 93% of B2B marketers are using email to distribute content? Email marketing might seem like a thing of the past, but it’s still one of the leading ways that businesses are communicating with their customers

However, with thousands of emails being sent every day, carving out a position in your consumer’s inbox with emails they want to see is a matter of intuitive design:

Creativity Is Key

Email open rates are only 25%, so you need to get creative. Take out time to determine what your ideal audience will respond to and start to build up custom designs that reflect this. Custom illustrations and original graphics generate 40% more engagement compared to other visual content and with statistics like that, it’s time to give it a try.

Utilise Video

Videos can increase click-through rates by up to 50%, and so embedding your company’s creations into email marketing campaigns can help to capture engagement and encourage higher click-through rates. Not every email platform will play videos, however, so offering links to the video via an image or text can generate a similar effect.

Be Consistent

Consistency is key to maintaining engagement, building relationships and securing trust from your consumers in your brand. By using a familiar email design, yet offering different content that keeps them coming back, you can not only promote loyalty but fulfil expectations, boost your sales and educate otherwise reluctant consumers until they feel they are ready to make a purchase.

Keep Things Simple

White space can be an invaluable tool, helping to draw the eye towards the focus of your email regardless of whether that’s the information, the call to action or a particular feature. Limit your email to two separate fonts for headers and body text, only use relevant and valuable images to keep the email looking neat.

Pick Your CTA Carefully

Your CTA is the key part of your email but it can be difficult to get right. CTAs should not only encourage the action to take place but suit your brand, audience and the intent that they’re likely to have when interacting with your brand. Play on the fear of missing out with CTAs like ‘Don’t Miss Out’ or ‘Get Yours Now’.

Consider The Mobile Design

Mobile accounts for around 46% of all email opens, so you need to test all emails for smartphone layouts. The layout should be easy to scroll and is scannable and that content isn’t lost between the mobile and desktop versions, in order to truly make the most of multi-device marketing.

Never Embed Information Into Images

Most email apps switch off images in emails by default and your users will have to allow images for them to show. For this reason, it’s important to make sure any compelling copy or important facts are kept separate from the images to prevent them from being missed.

Personalise And Humanise

Personalisation of emails is becoming a given, but you’d be surprised just how many marketers still aren’t doing it regularly. Users want one-to-one emails, designed with their interests in mind, so now is the time to start responding to their demands.

Use Intelligent Design

Utilising intelligent design can help set your emails apart from the rest – how, you ask? Well, this kind of design features a number of technological and interactive features within the email, whether it’s a small game, a form, a poll or frankly, anything you can think of and implement within an email.

You can read the full article for more detail by visiting Absolute Digital Media, today.