4media group

4media group is a global integrated communications agency, delivering creative content, driven by insight, developed through strategy.

London, United Kingdom
Founded: 2008
Staff: 50
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Skills

Market Research
intelligence
Insights and Strategy
Content Creation
Production
Public Relations
Communication
Social Media
Digital
Clients
Red Bull
Career Builder
IWC Schaffhausen
Asda
Kensington Mortgages
Japan Tobacco International
Greene King
Money Expert
Sun-Maid
Admiral

and 3 more

Sector Experience
Automotive
Charity
Finance
FMCG
Energy
homeware
Leisure
Media
Pharmaceutical
Property

and 5 more

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4media group, Inc. Acquires News Generation, Inc.

by Matt Sullivan

4 May 2020 17:08pm

4media group Inc., a global integrated communications and market research company, today announced the acquisition of media relations firm News Generation, Inc. The acquisition strengthens the suite of tailored media relations services 4media group offers to clients, including satellite and radio media tours, audio news releases, public service announcements and podcast production.

News Generation, Inc. is an issue-driven media relations firm specializing in broadcast media techniques. Founded in 1997 by Susan Matthews Apgood, News Generation has been a trusted partner to associations, non-profits, government agencies, and corporations for more than 22 years.

“Susan is one of the most respected and dependable media relations professionals in the industry,” said Cyster. “She and her team are the go-to for so many incredible organizations looking for assistance communicating their meaningful messages.”

Ed Cyster, global CEO and President of 4media group, said, “Although we’re in unprecedented times, I find confidence in seeing our global team continue to grow. Now more than ever, our business is supporting our clients and helping them communicate during this crisis. We are also keeping a keen eye on the future and are focused on staying at the forefront of integrated media relations as we enter this new chapter.”

Tags

mergers and acquisitions (M&A)