This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
4media group, Inc. Acquires News Generation, Inc.
4 May 2020 18:08pm
4media group Inc., a global integrated communications and market research company, today announced the acquisition of media relations firm News Generation, Inc. The acquisition strengthens the suite of tailored media relations services 4media group offers to clients, including satellite and radio media tours, audio news releases, public service announcements and podcast production.
News Generation, Inc. is an issue-driven media relations firm specializing in broadcast media techniques. Founded in 1997 by Susan Matthews Apgood, News Generation has been a trusted partner to associations, non-profits, government agencies, and corporations for more than 22 years.
“Susan is one of the most respected and dependable media relations professionals in the industry,” said Cyster. “She and her team are the go-to for so many incredible organizations looking for assistance communicating their meaningful messages.”
Ed Cyster, global CEO and President of 4media group, said, “Although we’re in unprecedented times, I find confidence in seeing our global team continue to grow. Now more than ever, our business is supporting our clients and helping them communicate during this crisis. We are also keeping a keen eye on the future and are focused on staying at the forefront of integrated media relations as we enter this new chapter.”