These days, the question isn’t so much whether people care about the climate crisis, the issue is what the average person or business can actively do to make a real difference?
Ecologi offers its members a subscription service to help them achieve just this. For less than the cost of a cup of coffee per week, subscribers can become part of a collective movement to reverse climate change via the funding of carbon reduction and tree planting projects around the world.
To help this vital initiative gain further momentum, 33Seconds has been working with Ecologi to raise the company’s profile across national and trade media, including executing both consumer and business campaigns centering around key dates and spokespeople.
Leveraging Earth Day as a hook, The ‘Power of Possible’ campaign focused on understanding the attitudes and challenges faced by businesses in implementing sustainability measures, plus explored potential solutions.
To achieve this, the campaign was underpinned by a dynamic research report, including an interactive quiz asking readers ‘Can you run an eco-friendly business?’
Celebrity ambassador Steven Bartlett was then an ideal fit to amplify the insight gained from the research and reach the core target audience of business decision makers. In total, more than 140 pieces of coverage were secured across target media outlets, including The Sunday Times, The Daily Mirror and The Daily Express.
The campaign also recently won Gold in the 'Best celebrity influencer' category at the Corporate Content Awards 2023.