Lightlife teams up with LILLY SINGH for a Clean Break
Lightlife's latest was created with late night TV host and YouTube star, Lilly Singh. Titled “Make a Clean Break with Lilly Singh", Lilly will offer personalized advice via Instagram to help people make a “clean break” from things they no longer need in their life—from doom scrolling to unhealthy eating—along with a dose of comedic relief.
The program kicks off on Lightlife’s Instagram, where fans can share what they need to make a clean break from and, in return, receive personalized, witty advice from Lilly herself. It runs through October 28.
The campaign is a continuation of Lightlife’s recent commitment to clean up its plant-based protein portfolio by using fewer, more recognizable ingredients and calling on others in the industry to do the same.