Census Reports

Independent Agencies Census 2018

The Drum’s 2018 Independent Agencies Census is the most comprehensive report of its kind into the performance of independently-run UK marketing services companies.
This landmark annual report contains in-depth financial data on 180 marcomms and media agencies from across the UK, with analysis for every agency on metrics including:

•    Turnover
•    Turnover Growth
•    Turnover Per Head
•    Gross Profit Growth

The report is based on two years’ worth of financial data which is used to benchmark what agency success looks like and measure all agencies against each other in overall rankings as well as like-for-like comparisons by staff size and region.

Client satisfaction scores from agency search service The Drum Recommends are also analysed to determine which agencies are delivering the greatest value for their customers.