Publications

The Innovation Game

Fans. Engagement. Loyalty. Words that will get any marketer frothing at their mouth.  And no one does personalised engagement better than a sports team. With the rise in use of intelligent technology, empowered fans are now following teams in a way that was just not possible in the past.

This special sports supplement, brought to you by IBM, explores the rise of new platforms such as eSports, how best to drive the fan experience, and the changing face of masculinity in sports.