The Globalization for Good Issue Cover

The Globalization for Good Issue

Few industries have benefited more from globalization than marketing, with every major advancement in transport or communications resulting in more goods, more people and (most appealingly) more ideas traveling freely around the world. This issue we look at how the coming wave of connectivity associated with the fourth industrial revolution is set to impact business and society, and find out how nimble networks enabled by technology are competing with behemoth holding companies. Mark Read, Karen Blackett OBE and Debarshi Pandit talk Brexit. Martin Sorrell, Rania Robinson and Bilge Ciftci tell of their immigrant backgrounds. And from Venezuela we hear from agencies still plying their trade amid the chaos.

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More Magazine Issues by The Drum

The China Issue

As we enter the year of the pig, The Drum visits China. Enormous opportunities lie in wait for those brave enough to make the leap, but it is proving a sophisticated market to crack for foreign brands. We discover how and Alibaba have forged an e-commerce nirvana and learn about the linguistic and cultural barriers between China and the west.


The Cyberwarfare Issue

Why should marketers care about cyberwarfare? This issue we take a look at the role of our industry in a world where humdrum technology and everyday communication have become weaponised, from our smart home being hacked and our fridges held to ransom to fake news and deepfakes having far-reaching ramifications for global politics.