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DATA AND IDENTITY

How can marketers get personalisation right in 2021

IN PARTNERSHIP WITH

With the third-party cookie soon to be a thing of the past marketers are having to reassess how they can personalise ads and comms for their audience. Vodafone and Cheetah Digital join The Drum’s John McCarthy in fireside chat to explain how to navigate personalised marketing in 2021. The discussion will explore data collection, privacy, post-cookie tactics and share some of the best practice from the industry.


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CUSTOMER EXPERIENCE

Re-building better: how to become an experience business

IN PARTNERSHIP WITH Accenture Interactive

CUSTOMER EXPERIENCE

Who will own the customer in 2021?

IN PARTNERSHIP WITH HubSpot

GAMING AND ENTERTAINMENT

Gamers are not who brands think they are

IN PARTNERSHIP WITH Activision

PURPOSEFUL MARKETING

So your brand has been ‘cancelled’ – what now?

IN PARTNERSHIP WITH Porter Novelli

CTV AND OTT

How to get the most from your connected TV buys in 2021

IN PARTNERSHIP WITH DoubleVerify

CUSTOMER RETENTION

The keys to stronger customer retention in 2021

IN PARTNERSHIP WITH Braze