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CTV AND OTT

Lessons from 2020: Continuing to drive campaign performance in 2021

IN PARTNERSHIP WITH

While 2020 presented its share of challenges, it also showcased advertisers’ ability to be nimble in an ever-evolving digital ecosystem. Just because we’ve started a fresh new year, doesn’t mean advertisers can return to normal anytime soon. Consumers are changing: given the surge in content consumption around the world, however, there are plenty of opportunities for advertisers to capture the attention of their audiences across all channels — including emerging platforms like connected TV (CTV).

In this session, DoubleVerify will highlight key insights and trends learned from 2020, and provide advice on exactly how advertisers can continue to drive campaign performance in 2021 through innovative and privacy-friendly solutions.

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CUSTOMER EXPERIENCE

Re-building better: how to become an experience business

IN PARTNERSHIP WITH Accenture Interactive

CUSTOMER EXPERIENCE

Who will own the customer in 2021?

IN PARTNERSHIP WITH HubSpot

GAMING AND ENTERTAINMENT

Gamers are not who brands think they are

IN PARTNERSHIP WITH Activision

PURPOSEFUL MARKETING

So your brand has been ‘cancelled’ – what now?

IN PARTNERSHIP WITH Porter Novelli

CTV AND OTT

How to get the most from your connected TV buys in 2021

IN PARTNERSHIP WITH DoubleVerify

DATA AND IDENTITY

How can marketers get personalisation right in 2021

IN PARTNERSHIP WITH Cheetah Digital

CUSTOMER RETENTION

The keys to stronger customer retention in 2021

IN PARTNERSHIP WITH Braze