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Jan 25 - 27 2022

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Thu, Jan 27

Addressable media

Inside the box: discovering new pockets for growth through addressable TV

IN PARTNERSHIP WITH

In 2022, addressable TV will herald a step-change for the industry with personalization, data-driven targeting, dynamic creative and more real-time measurement allowing for optimization at an unfathomable scale. A combined Total TV approach is no longer a nice to have but a must-have. As the distribution and viewing of TV continues to transform, brands need to step outside of their comfort zone and develop their own planning USP that can inform their future investment decisions.

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