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Jan 25 - 27 2022

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Wed, Jan 26

Data

Let the cookie crumble: Ad tech looks to the future with AI

IN PARTNERSHIP WITH

Marketers who get ahead and start testing existing cookieless environments early can reap considerable competitive advantages, with time to experiment and optimize. AI has proven to be one of the most effective technologies to determine future behavior – and one that savvy marketers need to switch on to. The most robust and viable cookieless solutions for 2022 will build on first-party data, cohorts, contextual, and more.

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