The Drum | Will The D2C Brand Revolution Flourish Or Fizzle?

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?

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E10. What are the most exciting ways marketers are using data?

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?

E9. What role will traditional media still play as new platforms take over?

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing.

E8. Social Shopping 101

Senior reporter Chris Sutcliffe is joined by Carmen Muley, CEO, FREIM Studio and Debbie Ellison, chief digital officer, VMLY&R Commerce, to discuss: What is currently possible using live shopping tech? Who - both brands and platforms - have we seen make the most of what is possible to date? There has been speculation about why live shopping hasn't taken off in Europe and the US as it has in Asia. What is holding those territories back? What are the opportunities for agencies and content creators to become part of the live shopping experience? What predictions do you have for the next 5 years of live shopping?

E7. Will web3 really bring a sea change for marketers and consumers?

In this episode, senior reporter, Chris Sutcliff discuss the below topics with the guests from the industry: What are the best examples of web3 tech being used by brands - and how does it intersect with how consumers and audiences are using web3? Where is there still headroom for development in web3? Are we still waiting for true utility with NFTs, interoperability of metaverse platforms etc.? Where should smart marketers place their chips for web3 - and does it vary between verticals and sectors? How optimistic are you that web3 will deliver on its promise in the next two, five, ten years?

E5. Is the industry moving in the right direction around sustainability?

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.

3 more episodes +

E3. Amid recession and uncertainty, what will lead agencies through 2023?

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency senior leaders and will focus on the bigger picture of the most essential ingredients to stability and recovery for agencies.

E2. 'Exciting in a perverse way': how brand comms are changing for the recession

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity lead brands through 2023?'

E1. Marketing to the silver economy

Most markets worldwide now have an ageing population, with spending power increasingly gathering with older people. Smart brands are recognizing the spending power of this group, and tailoring their products and comms accordingly.

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E20. Anthony Groves - The evolving landscape of marketing communications and procurement

This week, host Mike Lander talks to Anthony Groves (Chief Commercial Officer, Dentsu International) about negotiation strategies and expertise, collaboration and the rapid changes and emerging trends in marketing communications.

E19. Katie Evans - The importance of communication and relationship building in negotiation

This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.

E12. Inside Vanish's £1m Channel 4 diversity in ad campaign

On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.

E18. Simon Thomas - The role of cultural considerations in negotiations and marketing

In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.

E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories

On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

E10. What are the most exciting ways marketers are using data?

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?

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