For every metaverse there is a Second Life. For every no-alcohol beer trend there is dry or ice beer fad. For every QR code, there is – well, those actually worked out fine. It just took longer than expected. With the marketing world moving at fast forward, how do we decide which trends to stop and watch? To answer this very question, The Drum has assembled the industry’s top futurists to sus out what will truly be impacting the marketing and advertising industry five years down the road. Bought to you by Piers Fawkes, Founder/President of PSFK, Keely Adler, VP & Cultural Futurist of Dentsumb and David Shing, Digital Prophet of Shingy. Hosted by The Drum’s US Editor, Kenneth Hein.