The Drum | 'Exciting In A Perverse Way': How Brand Comms Are Changing For The Recession

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The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity lead brands through 2023?'

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E4. How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

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E3. Why Cadbury's Christmas ad resonated so well audiences last year

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