The Drum | Every Third Person Is A Gamer: Part Three

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This final part of our examination of gaming trends in 2021, in partnership with Facebook, examines how marketers can tap into the glowing global gaming audience.

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E4. How to reach the billions-strong gaming audience

One in three people on the planet is a gamer - even if they don't describe themselves that way. In this special podcast, The Drum in partnership with Facebook Gaming examines what that means for brands and marketers. We ask what advertising opportunities have arisen, whether the pandemic has changed gaming habits, and what new tech enables when it comes to reaching an incredibly lucrative audience.

E2. Every Third Person is a Gamer: Part Two

This second part of our examination of gaming trends in 2020, in partnership with Facebook, examines how our relationships with our favourite games shape us as audiences.

E1. Every Third Person is a Gamer: Part One

This first part of our examination of gaming trends in 2020, in partnership with Facebook, examines how the pandemic has impacted mobile gaming.

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E7. Will web3 really bring a sea change for marketers and consumers?

In this episode, senior reporter, Chris Sutcliff discuss the below topics with the guests from the industry: What are the best examples of web3 tech being used by brands - and how does it intersect with how consumers and audiences are using web3? Where is there still headroom for development in web3? Are we still waiting for true utility with NFTs, interoperability of metaverse platforms etc.? Where should smart marketers place their chips for web3 - and does it vary between verticals and sectors? How optimistic are you that web3 will deliver on its promise in the next two, five, ten years?

E11. Fred Moore - How to build strong relationships with clients and partners?

This week, host Mike Lander is joined by Fred Moore (COO, Matter Of Form). Here they talk about balancing short-term optimization with the bigger picture, promoting creativity and innovation in decision-making, and how to building strong relationships with clients and partners.

E4. How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.

E10. Gareth Turner - What is a BATNA in negotiation?

Baked beans on Weetabix anyone? Whatever your opinion on the recipe suggestion, you’re likely to have heard about it, thanks to Gareth Turner (founder and director, Big Black Door), who led on the ‘Beanz on Bix’ campaign in 2019. Here, Turner speaks to host Mike Lander about the value of having distinct roles in a negotiation, the leveraging power of BATNAs (best alternative to a negotiated agreement), and the importance of understanding which power dynamics are truly at play.

E3. Why Cadbury's Christmas ad resonated so well audiences last year

It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.

E6. Will the D2C brand revolution flourish or fizzle?

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?

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