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This final part of our examination of gaming trends in 2021, in partnership with Facebook, examines how marketers can tap into the glowing global gaming audience.
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Apr 01, 2023
Every Third Person is a Gamer and Gaming
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E4. How to reach the billions-strong gaming audience
One in three people on the planet is a gamer - even if they don't describe themselves that way. In this special podcast, The Drum in partnership with Facebook Gaming examines what that means for brands and marketers. We ask what advertising opportunities have arisen, whether the pandemic has changed gaming habits, and what new tech enables when it comes to reaching an incredibly lucrative audience.
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