back
to thedrum.com
Advertisement
Episode Sponsored by
This final part of our examination of gaming trends in 2021, in partnership with Facebook, examines how marketers can tap into the glowing global gaming audience.
Share Episode
Twitter
Linkedin
Email
Facebook
Facebook Messenger
Whatsapp
Reddit
Flipboard
Sep 25, 2023
Every Third Person is a Gamer and Gaming
More Episodes
E4. How to reach the billions-strong gaming audience
One in three people on the planet is a gamer - even if they don't describe themselves that way. In this special podcast, The Drum in partnership with Facebook Gaming examines what that means for brands and marketers. We ask what advertising opportunities have arisen, whether the pandemic has changed gaming habits, and what new tech enables when it comes to reaching an incredibly lucrative audience.
E2. Every Third Person is a Gamer: Part Two
This second part of our examination of gaming trends in 2020, in partnership with Facebook, examines how our relationships with our favourite games shape us as audiences.
E1. Every Third Person is a Gamer: Part One
This first part of our examination of gaming trends in 2020, in partnership with Facebook, examines how the pandemic has impacted mobile gaming.
People are listening to...
E15. From Google to social: The evolution of search journeys
Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging through social (including TikTok), voice, and generative AI like ChatGPT. Will any of these truly inherit Google’s crown, or even seriously threaten to? In this episode we hear from Dave Colgate, head of search engine optimization, Vertical Leap; John Campbell, head of innovation, ROAST; Sam Cant, head of search engine optimization, Jaywing; and Lottie Namakando, head of paid media and planning, iCrossing to dive to the bottom of the evolving search landscape.
11 Aug
E14. Is marketing's approach to women shifting?
Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology. In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to women is shifting, and which gaps still need closing.
28 Jun
E24. Ian Sohn on mastering the art of collaborative negotiations
This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.
22 Jun
E13. The experiential bounceback
Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment?
21 Jun
E23. Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.
14 Jun
E22. Flavilla Fongang - How personal branding establishes credibility with big brands.
This week, host Mike Lander talks to multi-award-winning serial entrepreneur and multilingual keynote speaker, Flavilla Fongang. Here they discuss the necessity of personal branding, the value of adaptability and flexibility, and why value creation and demonstrating expertise is so important.
More Podcasts
Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
CEO Matters
The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
Anatomy of an Ad
In conversation with the advertising industry’s top creative thinkers and innovators
The Drum Network
Insights and reports from The Drum Network members
Marketing Stories with Diane Young
Discussing Diane's favorite articles from The Drum
TV Talks
A dive into the TV ad sector's challenges and innovative solutions.
The Drum Predicts
Don’t miss out on 2022's predictions.
Every Third Person is a Gamer
Exploring gaming in exhaustive detail