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First-Party Data: The future of personalization built on trust and privacy

With third-party cookies ending in 2023, marketers are starting to transition to first-party data. Even though this deprecation does not mean cookie banners are going away, it does mean that companies should begin to think outside the box. Now is the perfect time to experiment with maximizing personalization without relying on cookies! Learn how to pivot your marketing strategy to focus on first-party and marketing-consented data, and make privacy and trust your competitive advantage. In collaboration with OneTrust, featuring, Arshdeep Sood, Marketing Solutions Engineer of OneTrust PreferenceChoice.

Internet sustainability: Reducing the CO2 of digital media

The demand for sustainable solutions to deliver digital media will accelerate as brands embark on their decarbonization journey throughout 2022. As a result, the media industry will shift focus from reducing direct emissions to indirect emissions. With data expected to grow by 44x – driven by video, mobile and consumer expectations – it’s on the industry to agree on a standardized approach to measuring the CO2 impact of delivering digital ads. In collaboration with SeenThis, featuring, Andrew Hayward-Wright, UK Partnerships Director of SeenThis.

B2B’s next level: where digital marketing goes from here

Business-to-business marketing is a whole other animal now. Top players in the field have openly embraced digital channels, consumer-esque tactics and an empathetic mindset. Old school tactics have been abandoned or altered to favor new ways of reaching more empowered decision-makers. This year will prove to be the most dynamic in the history of B2B marketing, so what are the brave new methods that marketers can embrace to really drive growth for their organizations? In collaboration with Omobono, featuring Anamika Gupta, Director & Head of Customer Marketing of Fujitsu America, Simon McEvoy, Head of Strategy of Omobono and Kenneth Hein, US Editor of The Drum.

The big agency opportunity: Cross-channel performance in 2022

The online customer journey has never been more complex but agencies that can translate this for brands will thrive. An agency that understands the role that both search and social have in driving success for performance media are future-proofing their strategy. But what does a nimble, future-proofed agency look like? This session will profile dotMATTER's journey to success and get under the hood of how they are working alongside platforms, by being a Meta Business Partner, to scale up this opportunity. In collaboration with Meta Business Partners, featuring Taa Visudhipol, Chief Commercial Officer & Co-Founder of dotMATTER, Chaola Nachampassak, Regional Performance Specialist & Global Agency at META and Charlotte McEleny, APAC Publisher for The Drum.

Why is the entire industry transforming to 3D visualizations?

Today, businesses worldwide realize that 3D is extremely flexible, efficient, timely, cost-effective, scalable and sustainable. Entire industries are transforming as a result. From global industrial design to online games, 3D will be the foundation technology to create a long-term metaverse strategy. Discover the new dimension for design as businesses shift into this new world, and why content creation at scale with standardization is the key to populating real-time experiences. In collaboration with Adobe SEA featuring Meizi Yan, SEA Territory Manager & 3DI.

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Hype versus reality: top futurists call bullshit on today’s marketing trends

For every metaverse there is a Second Life. For every no-alcohol beer trend there is dry or ice beer fad. For every QR code, there is – well, those actually worked out fine. It just took longer than expected. With the marketing world moving at fast forward, how do we decide which trends to stop and watch? To answer this very question, The Drum has assembled the industry’s top futurists to sus out what will truly be impacting the marketing and advertising industry five years down the road. Bought to you by Piers Fawkes, Founder/President of PSFK, Keely Adler, VP & Cultural Futurist of Dentsumb and David Shing, Digital Prophet of Shingy. Hosted by The Drum’s US Editor, Kenneth Hein.

What do the Agencies of the Future look like?

Agencies are proud drivers of change, introducing not just new technologies and creative ideas but ways of working and business models that go on to shape the working world. They're also by nature nimble, changing quickly in response to changes in the landscape. What does the agency of the future look like? Distributed over the world? Employee-owned? More deeply integrated with clients? This panel will explore these new horizons. In Partnership with The Drum Network, featuring Kristi Vandenbosch, US President of Oliver, Kunal Muzumdar, Managing Director of Analogfolk, Tarek Nseir, European VP & Head of Digital Engagement Practice of EPAM and finally Faye Daffarn, Managing Director of TUG. Hosted by Editor of the Drum Network, Sam Anderson.

The Future of Retail is Hybrid

Shoppers are now mandating convenient experiences from retailers - quick delivery turnaround times, free and easy returns, the ability to shop at every touchpoint while also expecting engaging, entertaining and tangible interactions with brands. Yahoo will discuss the need for brands and retailers to adapt their strategies to account for these new ways of shopping - blending their in-store, online and on-the-go environments in immersive, daring, and unexpected ways. In collaboration with Yahoo, featuring, Carina Moran, Head of Strategy, Yahoo UK.

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Podfluencers: the new era of podcast advertising with Spotify

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.

Budget retail marketing 101

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies.

How to stand out in the AI market

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI.

Data, personalization and digitization in health and pharma

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards.

Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.