Nine tips for boosting social e-commerce sales

By Tom Welbourne, Founder/director

The Good Marketer


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February 21, 2022 | 6 min read

Online shopping is on the rise and is quickly replacing traditional retail purchasing. By 2023, online purchases are expected to account for more than 22% of total sales. This is good news for internet retailers, but it's more important than ever to make sure your e-commerce business stands out from the crowd with so much competition. The Good Marketer's founder and director Tom Welbourne looks at how search engine optimisation affects your business's visibility on the web.

The Good Marketer on nine takeaways for optimising ecommerce experiences.

The Good Marketer provide nine takeaways for optimizing eCommerce experiences.

SEO is great, but if you're not doing it correctly, you could be losing out on potential sales. So here are things you should know about boosting social e-commerce sales.

1. Lagging On Quality Content Production and Distribution

If there's one thing that isn't in short supply on the Internet, it's content. Your customers are inundated with information about your company and its competitors every day. So if you want to get noticed, you need to make sure your website is filled with high-quality content.

Not only do you need to produce fresh content, but you also need to distribute it effectively. This means publishing articles on other websites, submitting guest posts, and using social media to share your content with a wider audience.

2. Not Optimising Your Site for Mobile Devices

More people are now browsing the web on their smartphones than ever before, meaning you need to make sure your site is fully optimised for mobile devices. When your site isn't mobile-friendly, it can be difficult for customers to complete a transaction on your website.

If you don't have any eCommerce functionality on your website, you should still consider having a mobile version of your site. This will ensure that all of your customers have a positive experience when visiting your website regardless of what device they are using.

3. Ignoring the Importance of Local SEO

If you're not targeting local customers, you're missing out on a lot of potential sales. Many people prefer to buy products and services from businesses that are located close to them. This is especially true for products and services that require a lot of trust, such as legal or medical services.

Local SEO is the process of optimising your website and online presence for local customers. There are a number of things you can do to improve your local SEO, including adding your business to Google My Business, creating local blog posts, and optimising your website for local keywords.

4. Tracking Your Results

SEO is a long-term investment, and it's important to track the results of your efforts so you can see what's working and what isn't. This means setting up goals and tracking your progress over time.

It's also important to track your competitors' SEO efforts. This will help you stay ahead of the competition and maintain your position as the top eCommerce site in your industry.

5. Dedicated SEO Team

SEO is a complex and ever-changing field, and it's important to have a team of experts who can help you optimise your site and stay ahead of the competition. If you're not currently using an SEO agency, you should consider doing so.

A good SEO agency will help you improve your website's visibility, increase the amount of organic traffic your site receives, and improve your search rankings.

6. Using Social Media to Promote Your Website

Contrary to popular opinion, social media isn't just for personal use. It can also be a powerful tool for promoting your website and business. Social media can help you reach a wider audience and drive more traffic to your site when used correctly.

Each platform has its own strengths and weaknesses, so you'll need to tailor your social media strategy to fit the platform you're using.

7. Creating Quality Content

One of the most important aspects of SEO is creating high-quality content that will rank well in search engines. This content needs to be original, relevant, and helpful to your target audience. Quality content is one of the best ways to improve your website's visibility and increase the number of visitors you receive.

8. Optimising Your Pages for Keywords

One of the most effective ways to improve your SEO is by optimising your pages for keywords. This involves including the right keywords in your title tags, meta descriptions, and content. You should also use keywords in your website's URL and in the anchor text of your links.

9. Using Social Media to Drive Traffic to Your Site

Social media can be a powerful tool for driving traffic to your website. When used correctly, social media can help you reach a wider audience and increase the number of visitors you receive.

Each platform has its own strengths and weaknesses, so you'll need to tailor your social media strategy to fit the platform you're using.


So, now you know! With these foundational tips, you can begin to really achieve increased performance from your E-commerce site.

By implementing a few, or ideally all, of these recommendations, you’ll be able to increase the visibility of your brand, optimise for key search terms to refine the audiences visiting your site, utilise social media by hitting a highly converting audience, and improve the CRO of your platform - all to boost your sales!


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