Work & Wellbeing Marketing & the Marginalized Mental Health

Discrimination starts and stops with us

By Charu Srivastava | Deputy managing director

February 11, 2022 | 8 min read

We complain about the current talent crunch but are quick to discriminate against new joiners who may not have the industry background, but who genuinely want to learn and grow. Where is the sense in that, asks Charu Srivastava, the deputy managing director at Redhill and chair of PRCA Asia Pacific equality, diversity, and inclusion committee.

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A diverse, inclusive, and equal team only makes us stronger and better

I have interviewed many candidates over the past year or so and most interactions are standard. However, some stand out – sometimes for good reasons and sometimes for the wrong reasons. I had one such interview that has stayed with me for the wrong reasons.

This interview was with someone trying to make a career change. She had over a decade’s experience as a broadcast journalist and was interested in exploring the communications industry. She had completed upskilling courses and had previously secured a junior position at a communications agency. However, she quit that stint after a few months and when we spoke, she candidly shared why.

To my dismay, I found out that she had quit because of age and race discrimination. Hearing about her experience made me upset and frustrated – so much so that I felt the need to apologize to her for her experience.

More common than common sense

The candidate was a year older than me – hardly grounds for ageism. This is someone who had consciously decided to make a career change in hopes to better her professional journey. After taking a career break to look after her children, she took the initiative to upskill herself and was seeking practical experience to learn and grow.

Unfortunately, she was still finding her feet in a new industry and the agency environment proved unwelcoming and unconducive as she tried to get herself sorted. This is a situation anyone starting a new job finds themselves in and is certainly nothing to be held against a person, but in her case, she was penalized for it.

Further, she was isolated through the language barrier and excluded from any social activity or conversation. Her colleagues would leave for lunch without inviting her along or purposely speak in their mother tongue – which she didn’t understand – around her. She was also left to figure out new processes and systems with no help.

Incredibly, it was the younger staff – her peers – who were most often the culprits of this unwarranted discriminatory behavior. On top of that, they often mistreated her in full view of managers who did nothing. This inaction seemed a silent endorsement of the discrimination and made the candidate feel that she couldn’t and shouldn’t voice her discomfort. All in all, she felt unwanted and a failure despite her best efforts. It made more sense for her to quit instead.

This story resonated with me because I was once in the same situation when I made the move in-house. Despite having been in the industry for a long time at that point, I had spent countless nights crying and was starting to doubt myself professionally because of that experience. Ultimately, I, too, chose to quit; so I can only imagine how someone with zero experience would have felt in such an unhealthy work environment.

Break the cycle. Be the change

No one should be made to feel the way that the candidate and I did. Especially not in a professional environment, and especially not in an industry that is built on its people. It has always baffled me why the communications industry doesn’t treat its people better. Things are improving but we have a way to go. Blatant discrimination for any reason needs to be addressed.

This is the core focus of the PRCA Asia Pacific equality, diversity, and inclusion committee that I’m chairing. My professional experiences as a woman from a minority race and the stories I’ve heard (and witnessed) over the years are what fuel me to drive change. It’s imperative to bring these issues to the fore and address them through open and honest conversations, and it starts with each of us.

We can do our parts by raising awareness around the myriad issues that fall within this space, as well as de-stigmatizing and normalizing conversations and discourse surrounding them.

So let us strive to:

  • Be open to receiving feedback when someone voices concerns or flags issues; do not be quick to dismiss them or chastise them for speaking up. Create a safe space and environment

  • Put ourselves in their shoes and try to understand their perspectives; it might be an issue we do not empathize with or relate to, which makes it even more important for us to pause and try to understand

  • Question our self-biases; do we consciously or subconsciously have preferences that cloud our professional judgment?

  • Speak up when we witness discrimination; the person being discriminated against might not feel empowered to voice their discomfort

  • Challenge convention when necessary; sometimes what’s “not broken” does need to be fixed.

The DEI Committee is working towards creating safe avenues for industry professionals to voice their concerns. The committee also aims to develop a charter that lays the foundations for bigger, more decisive actions. We hope to light the fire and pave the path for real change in the industry.

Walk the talk

Beyond these, talent development / human resources and management teams need to work together. While the management team can come up with and set the right direction, that stance must be translated into actionable policies that drive actual change and set clear expectations within an organization, which falls under the purview of the HR team. It’s a top-down approach and the buy-in and backing of senior people are very important for junior staff to truly believe in these efforts beyond just paying lip service, and to feel comfortable in speaking up.

We complain about the current talent crunch but are quick to discriminate against new joiners who may not have the industry background, but who genuinely want to learn and grow. Where is the sense in that? Yes, we work in high-pressure environments but that is no excuse for unhealthy workplaces and complacency in leading by example. It’s time to walk the talk.

George Orwell famously wrote “All animals are equal, but some animals are more equal than others” in his book 'Animal Farm' to explain the disparities that exist in society. However, do your race, religion, sexual orientation, age, degree, school, or name matter when it comes to doing a good job? At the end of the day, we are only as good as the opportunities afforded to us, the effort we put in, and the support of people who guide us when we need it.

I love the communications industry and I wish it would be more welcoming to all. A diverse, inclusive, and equal team only makes us stronger and better, both as humans and as communications consultants. However, just wishing won’t get us anywhere. It’s up to us to make that change happen.

Together, we can make sure that the candidate’s story will someday be the exception, rather than the rule.

Charu Srivastava is the deputy managing director at Redhill and chair of PRCA Asia Pacific equality, diversity, and inclusion committee

Work & Wellbeing Marketing & the Marginalized Mental Health

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