Optimizon’s founder and chief executive officer James Pitts-Drake lists the dates of importance according to Amazon Dates so that sellers can prepare their business to achieve higher sales throughout the year in 2022.
Amazon may be the largest online marketplace on the planet, but as an e-selling platform it’s also a great sales channel all year round. In 2021, Amazon’s 13,500 UK businesses made around £2.5bn a month selling everything from books to clothing to pet supplies.
If you’re already on Amazon marketplace, you will have noticed that, like all retail businesses, online sales peak during certain big dates. In the UK, these big dates include Valentine’s Day, Easter, Mothering Sunday, Halloween and Christmas – as well as Black Friday and Cyber Monday.
However, there are other ‘celebration’ days, and months, now taking place in 2022 where you could boost your sales depending on your product. Maybe you could tie in your products or services with International Yoga Day, World Chocolate Day or the Queen’s Platinum Jubilee Celebrations? A union jack flag/mug/teapot anyone?
Although these big Amazon dates won’t affect everyone’s online trading, if your product is relevant, properly planned and promoted creatively through Amazon advertising then you could see a welcome spike in sales.
Here are some of the suggested Amazon dates to mark down in your 2022 UK sales calendar:
February: Valentine’s Day (14th) obviously boosts the sale of flowers, cards, gifts and jewelry. But Chinese New Year also falls in this month (1st), as well as Random Acts of Kindness Day (17th).
March: Home to International Women’s Day (8th) and St Patrick’s Day (17th), as well as Mother’s Day (27th); there should be plenty of opportunities to guarantee an established peak sales period.
April: Easter (15th) takes precedence this month, but the Queen’s birthday (21st) could spark the start of royalty-related sales ahead of the official Platinum Jubilee Celebrations in June.
May: The Spring Bank Holiday weekend (27th) will likely boost trading across garden goods; think barbeque items and an increase in food and drink sales.
June: Pride Month is now a staple in the diary, and this year the Queen’s Platinum Jubilee (2nd-5th) will also induce a four-day bank holiday. This can only mean plenty of party planning and an increase in garden party demands. British Flowers Week (6th) and Father’s Day (19th) also take place this month, as well as more specific events – World Yoga Day (21st) and Armed Forces Day (25th).
July: World Chocolate Day (7th) provides ample excuse for indulging a sweet tooth, while International World Friendship Day (30th) may increase gift, card and wine sales. Amazon Prime Day has not been released yet, but we anticipate that the date will take place around mid-July 2022.
August: The summer bank holiday occurs on the 29th to elongate the last of the summer sun.
September: With the start of autumn and the return to school, sellers can expect to sell items related to organization – alongside cosying up at home, lighting fires or installing a stove (Defra-approved, of course).
October: Halloween marks another big date in the calendar (31st) and Black History Month also lands this month, which carries increasingly more cultural importance in the UK with every year.
November: It might be over 400 years since the Gunpowder Plot, but the Brits still like a big bang on Guy Fawkes Night (5th), followed by adland-approved events Black Friday (27th) and Cyber Monday (30th) to initiate the festive buying frenzy ahead of Christmas. Sales tend to peak on Amazon on the Black Friday weekend, as many UK bargain hunters aim to complete their Christmas shopping on this day.
December: Christmas (25th) wraps up the year. However, Christmas inventory needs to be registered with Amazon before the 2nd and marketers should be aware of the last postage day so that Amazon can get goodies delivered on time. Amazon has its last delivery date for Christmas purchases scheduled for December 23rd, but some Amazon Prime users can get some gifts as late as Christmas Eve. The delivery date will be outlined to buyers before they purchase so they can double check if it will arrive in time for Christmas.
January Amazon Dates 2023: January marks the post-Christmas sales and many tend to invest with caution. It can be a good time to run promotions and get rid of unsold stock and large inventories. Republic Day also runs in some large territories on Amazon and helps to drive more sales around the world.
Selling successfully on Amazon throughout the year
It’s up to you how to pitch your advertising to tie in with these big dates on Amazon. However, it can be helpful to follow these tips:
Avoid buying seasonal products (i.e. Christmas gifts) as you will be limited to selling these goods for the rest of the year.
Instead, tie your products to the big dates and think of creative ways to sell. For example, if you sell stationary add a ‘back to school’ discount code for August/September.
If your products are seasonal (i.e. barbeque) make sure you have your inventory in place for when the online orders start to come in. Aim to reduce your stock gradually as the season progresses. Remember Amazon charges extra for inventory in November and December.
Need help preparing for the big Amazon dates in 2022?
Whatever you’re selling, and whatever the date or season, use creative advertising, social media and special offers to get your sales moving.
Proper inventory planning can help you make the most of big calendar dates. However, it is essential to start planning months ahead.