Digital Transformation Agency

WTF are NFTs? And why are they currently so important?

By Fida Khalid | Social media and marketing manager

Irresistible Studios

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The Drum Network article

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December 2, 2021 | 5 min read

At this point, you must be thinking WTF are NFTs? Well, let us shine some light on what non-fungible tokens (NFTs) really are.

Irresistible on the rise of NFTs referencing their use of WAX Blockchain in the Blade Runner: Black Lotus animated series.

Irresistible on the rise of NFTs

Remember back in the late 1990s when you would buy a pack of Pokemon cards? NFTs are kind of like that but completely digitized, meaning any digital asset such as a video, art or music can be bought and sold on NFT marketplaces, just like trading cards.

The difference is that NFTs are unique, irreplaceable and provide exclusive ownership on the blockchain, which is what all the hype is about.

Essentially, you get to own a piece of digital work that no one else can possess. Depending on its value in the NFT space, you can choose to keep it as a collectible or trade it for a profit.

The digital assets of an NFT can unfortunately be duplicated as easily as dragging and dropping a jpeg on to your desktop, but the point is the actual ownership is carved in stone in the blockchain. It’s like the Mona Lisa: there can be hundreds of copies but there is only one original, and it belongs solely to the French.

What do NFTs have to do with advertising and marketing?

Well... everything.

Brands such as Coca-Cola, Gucci and Taco Bell have jumped headfirst into NFTs with limited-edition pieces for sale.

The same is true of the entertainment industry. Our latest collaboration with the Wax Blockchain and the Blade Runner: Black Lotus animated series is a perfect example of how NFTs are giving fans and collectors more ways to engage with the content they love.

Wax’s community of more than 8 million Wax Cloud Wallet users and Blade Runner’s legion of fans made this collaboration a no-brainer for a limited-edition NFT series. Irresistible Studios’ animation department, Feast Motion, worked alongside Wax to create 13 gorgeous cyberpunk NFT drops – one for each episode.

“Feast captured the dystopian cyberpunk universe of the Blade Runner franchise beautifully. The design and animation featured in these NFTs blends seamlessly into the cinematic styling of the Black Lotus series. Fans of the show will love these limited-edition collectables,” says Jeff Leaf, Wax’s chief creative officer.

Jessica Norton, head of animation at Feast Motion, adds: “As a company that regularly produces high-quality digital assets and animation, Feast Motion saw the logical, exciting next step was to get involved in producing NFTs. Blade Runner is undoubtedly a legendary name, so we were delighted to be invited to be part of Wax’s Black Lotus series NFT project.

“Our lead designers immersed themselves into the world of Blade Runner in order to meet the challenge of creating four unique templates to represent the four NFT rarities, whilst making sure that the beloved design lineage was honored. Featuring Blade Runner-inspired graphics and sound, fans of the franchise will find the resulting NFT packages to be an appealing addition to their library.”

NFTs are the new way of creative expression, allowing artists, brands and companies to provide authenticity and originality in the rising digital age. The future of NFTs is full of uncertainty, but we’ve had a blast being part of this project and integrating animation production into this new era of crypto art.

Fida Khalid, social media and marketing manager at Irresistible Studios.

Digital Transformation Agency

Content by The Drum Network member:

Irresistible Studios

Irresistible Studios is formed of three specialist, creative production companies:

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