Following a series of record results, four awards shortlists and thousands of pounds of revenue generated for businesses during lockdown, Birmingham-based MCG Digital Media has created a new platform to enable more businesses to use artificial intelligence to help them grow.
Lead Accelerator allows firms to quickly and effectively produce AI-enabled landing pages and advertising campaigns.
Developed over five years, using data from more than £5m of advertising spend, the new platform increases website visits and new digital enquiries.
Gez McGuire, founder of MCG Digital Media, said: “Typically a standard PPC campaign will have a conversion rate of between 3.5 and 5% dependent on sector.
“Through artificial intelligence we can increase that to as much as 15% across most consumer-focused businesses, and we’ve experienced steady conversion rates of 45% and more in high-intent sectors, such as insurance.
“For some of the property, insurance and e-commerce businesses we work with this has led to increased revenue of £300,000+ in the past 12 months alone.
“Lead Accelerator opens this technology up to even more businesses, with set-up and optimization in just 30 days.”