Digital marketing firm launches new AI-enabled marketing and advertising platform
Following a series of record results, four awards shortlists and thousands of pounds of revenue generated for businesses during lockdown, Birmingham-based MCG Digital Media has created a new platform to enable more businesses to use artificial intelligence to help them grow.
Lead Accelerator allows firms to quickly and effectively produce AI-enabled landing pages and advertising campaigns.
Developed over five years, using data from more than £5m of advertising spend, the new platform increases website visits and new digital enquiries.
Gez McGuire, founder of MCG Digital Media
Gez McGuire, founder of MCG Digital Media, said: “Typically a standard PPC campaign will have a conversion rate of between 3.5 and 5% dependent on sector.
“Through artificial intelligence we can increase that to as much as 15% across most consumer-focused businesses, and we’ve experienced steady conversion rates of 45% and more in high-intent sectors, such as insurance.
“For some of the property, insurance and e-commerce businesses we work with this has led to increased revenue of £300,000+ in the past 12 months alone.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
“Lead Accelerator opens this technology up to even more businesses, with set-up and optimization in just 30 days.”
Content by The Drum Network member:
A Leading UK Digital Marketing Company Specialising in AI Strategy and Digital Marketing Innovation.Find out more