Case Study: Appetite Creative on revamping natural health brand Hello Day
Natural supplements brand Hello Day – founded by Sebastien Rumpler, who hails from a third-generation Franco/Swiss pharmaceutical lineage – wanted a brand revamp. With his specialist background, he combines clinically-supported science with pharma-production processes and top-quality ingredients, which are then matched by his passion for natural solutions, holistic wellness and preventative health measures.
Appetite Creative on creating a new brand for natural supplement brand Hello Day
Hello Day delivers high-quality products that can minimize minor ailments and help optimize general wellbeing.
The challenge
The Hello Day website needed a complete overhaul to refresh its look and feel. Appetite Creative was requested to create a new website that could help showcase Hello Day’s business as a reference for the industry, reflecting their quality of service that puts them head and shoulders above the competition.
The new website required several optimizations including a mobile-first design and improvements in UX, as well as the selection of a well-suited CRM system. Also new features needed to be added such as personal assessments, members portal, discounts and products, subscription model, promo codes, Well Being Mentor’s discount management, a blog section and product reviews.
The solution
The website was modernized to help the brand compete with their competitors. We also needed to optimize Hello Day’s website navigation, which was simplified to only three main higher-level pages: ‘Shop‘, ‘About‘ and the brand new ‘Take the test’ section. This will be used as a sales feature, adding a touch of gamification to the site, while also guiding and educating consumers about what vitamins/products would be right for them, based on their answers to the questions posed.
The results
As soon as the new website was launched, the results started to roll in and Hello Day couldn’t be more satisfied with the figures achieved. In the first week, the website resulted in an increase of 284% in the e-commerce conversion rate, 250% in the number of transactions and a stunning 350% increase in the number of unique purchases made, turning Hello Day’s website into an authentic hotspot for the brand’s sales.
Client feedback
Sébastien Rumpler, Hello Day founder, said: “Thank you so much for the amazing work you have delivered during this nice project. I’m so proud to get this beautiful website in my hands. We are looking forward to seeing how our customers will enjoy our boutique 2.0.
“Special thanks to Nicolle for her excellent project management skill and her capability to manage all of our requests.”