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Creative Sports Marketing The Drum Recommends

5 sports campaigns that scored for clients


By Cat Hartland | Head of The Drum Recommends

July 7, 2021 | 6 min read

As part of The Drum’s Sports Marketing deep dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on five campaigns by five independent agencies that scored for their clients.

cricket image

The English Cricket Board created a new online match center to rival other online portals / AMS Media Group

The Drum Recommends is a free service designed by The Drum to help marketers easily navigate and find relevant and trusted agencies based on their specific criteria, plus the ratings that we receive from clients who have already worked with those agencies.

Every year, The Drum Recommends receives thousands of ratings from the clients of agencies that are subscribed to the service. Clients complete a survey asking them to score and comment on the agency’s overall performance including ‘client service’, ‘strategic thinking’ and ‘effectiveness’, as well as specific services they’ve used such as ‘mobile development’.

The unique ratings system within the platform enables us to identify agencies that come recommended for specific services and performance, which brand marketers can trust to source new agencies. In order to become recommended for these services, agencies must receive a minimum of three client ratings that score above a set threshold.

Here, we’ve picked out five case studies of championship-winning sports marketing campaigns delivered by some of the best-rated agencies in this area.


Helping one of the UK’s largest sports bodies launch two platforms with one goal

England and Great Britain Hockey wanted to completely overhaul their respective sites, taking a mobile-first approach, with a considered user experience (UX) that spoke to a broad range of stakeholders.

They needed to develop new journeys and cross-fertilize content, build complex integrations with external platforms, and better support each of their audience segments – meeting the needs of local clubs through to the general public. Overall, they each needed a site that was fit for purpose, and that would act as a platform to support the sport’s long-term ambitions.

Client: England and Great Britain Hockey

Agency: The MTM Agency

View the full case study here.

cricket time

Dynamic live targeting to drive online traffic

The English Cricket Board created a new online match center to rival other online portals offering similar results – the difference being that the site included minute-by-minute commentary with live stats and up-to-date exclusive video content. The task for AMS was to encourage cricket fans to change their online habits and use the new match center as their destination of choice.

Client: England and Wales Cricket Board (ECB)

Agency: AMS Media Group

View the full case study here.


Driving 25% more membership sign-ups for a market leader

PureGym was on a mission to improve rankings, and drive relevant non-member traffic and new member sign-ups to a brand that was already leading the market. Despite this, it was still able to drive incredible results because of Propellernet’s unique, detailed and thorough insight and research process.

Client: PureGym

Agency: Propellernet

View the full case study here.


Driving for success with Renault

Continuing FDG’s long-standing relationship with Renault F1 Team, it was once again asked to model the upcoming RS20 F1 car. The resulting photo-realistic model is not only used extensively by the team’s marketing and sponsorship functions, but is also distributed to various rights holders including games developers.

Client: Renault F1 Team

Agency: FDG Creative

View the full case study here.


A new name and identity to mark the start of a new journey

Following years of declining membership, Motorsport UK (formerly the Motor Sports Association, MSA) was looking to transition from a traditional and governance-led association to a modern, membership-focused champion for the sport.

Together, Motorsport UK and RBL put members back at the heart of Motorsport UK through a bold strategic positioning and dynamic brand identity.

Client: Motorsport UK

Agency: RBL

View the full case study here.

To view more work delivered by recommended agencies, why not explore our library of case studies? And if you think your agency is worthy of being recommended and highlighted by our network, find out how you can join in.

Check out The Drum’s Sports Marketing hub for more on how the marketing industry can score long-term success through association with sport.

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