Intermarketing secures Love Island partnership for Cloud Nine

It is part of a wider creative campaign and channel strategy to increase brand awareness, deliver Cloud Nine’s ‘Fiercely You’ proposition and ultimately boost sales.

The ‘Fiercely You’ campaign launched in May, with social content reaching 12.1 million people, and more recently IMA delivered the ‘Unleash Your Style’ campaign to launch Cloud Nine’s new cordless Iron Pro. IMA developed everything from brand strategy and planning through to final execution.

Jo Fox, group sales and marketing director at Cloud Nine, said: “Our new Cordless Iron Pro is the biggest product launch we’ve ever done and we’re so proud of it.

“And to be partnering with ITV’s Love Island is a dream come true. We’re thrilled that IMA were able to secure it for us – it feels like such a good match. With our range of irons and styling tools, the contestants are sure to turn heads in the villa.

“IMA’s approach to casting, art direction, styling and set design clearly communicates the key messaging – a fast-charging and lightweight cordless iron that enables you to style wherever and whenever, all while being kind to your hair. Fierce models, each with their own unique and fabulous hairstyle, are shot in various locations with a bold and vibrant color palette.”

Nickii Gray, chief executive partner at IMA, said: “We are thrilled to have secured the Love Island partnership – it’s the perfect fit. And the IMA team have done a fabulous job to bring the new product launch campaign to life in a bold and standout way. It is a great example of a truly integrated approach from across our business, and we are delighted to be able to be a part of the exciting growth of the Cloud Nine brand.”