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Chief Productions’s new signing Cameron Ward directs ‘Weddings Are Go’ ad for Beaverbrooks

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The Drum Network article

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June 30, 2021 | 3 min read

British jewelry brand Beaverbrooks has released a new 30-second TV commercial titled ‘Weddings are Go’ to mark the fact that current Covid restrictions now mean that weddings can go ahead.

Emerging Chief director Cameron Ward is behind new Beaverbrooks' campaign.

Emerging Chief director Cameron Ward is behind the new Beaverbrooks campaign

The spot will air from June 25 2021 on ITV. It was created by TWBA\MCR and produced by Chief, helmed by up-and-coming director Cameron Ward.

While new to Chief’s roster, the director has been behind the lens of over 400 films and is known for his innovative style, creating visually stunning, sharp and emotive content.

Speaking about the ad, Ward said: “I couldn’t be more enthused to be out there creating work again after the last year. It’s an excitement I’m sure many couples share knowing they can start looking forward to their wedding day!

“Working with TBWA/MCR, we wanted to encapsulate that excitement, with an equally enlivened visual style that aims to celebrate weddings returning in all their glory. Blowing up a wedding cake was certainly a first!”

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