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A Week in Creative: Ikea reacts to Ronaldo's Coke snub & Snapchat's Alan Turing £50 filter

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here.

Snapchat has partnered with Bank of England on Alan Turing £50 activation

Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week.

After the 2020 edition was canceled due to the pandemic, Cannes Lions is back – virtually. With the festival and awards well underway, each day The Drum picks the best Cannes Lions Grand Prix winners of 2021. So get this bookmarked.

To commemorate Pride month, anyone who gets their hands on the new £50 Alan Turing note will be treated to an augmented reality activation using the Snapchat app.

The activation will bring the cash to life, allowing the user to interact and learn about Turing and his work on the Bombe machine which was used to break German codes in World War 2.

Ikea loves a reactive ad more than anybody, so when Cristiano Ronaldo hit headlines for removing Coca-Cola bottles from a Euro 2020 press conference, the incident was a perfect opportunity for the flat-pack retailer to capitalize on the viral story.

Just days after the story broke, Ikea Canada came out promoting a new line of reusable water bottles it naturally christened, 'Cristiano'.

With a growing body of research pointing to the potentially dangerous implications of the pandemic on mental health, Dove Men+Care unveiled a Father’s Day campaign focused on providing dads with resources to help them care for themselves — so they can offer better care for their kids.

The world of dating can be overwhelming at the best of times, let alone during a pandemic that has left people feeling quite weird about physical contact. So as the UK looks to reopen, Bafta-winning actress Aimee Lou Wood is offering some words of advice to daters trying to get back in the groove in her new ad for Bumble – #JustGoForIt.

It had no plans to be a Euros advertiser, but after the shocking collapse of Denmark footballer Christian Eriksen, The British Heart Foundation booked a slot, landed Vinnie Jones, and made an ad that ran ahead of his team’s next game just six days later. Here’s how the client, media planner and creative team pulled it off.

Last week, Don’t Panic found itself on the receiving end of harsh criticism for a parody campaign it launched following an open letter from BrewDog staff detailing, among other things, the mental health issues they claim its work culture had caused.

“As an agency we take calculated creative risks to cut through and make a point, without spending much on media, and so are always prepared for the fact that a minority of people (who aren’t really our audience) may take umbrage, as long as the vast majority engages,” wrote the agency’s founder Joe Wade, as he explained the thought process behind the initiative.

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