Cryptocurrency exchange Bitstamp has recently launched a European media campaign and appointed a dedicated media partner to grow their EU market share and broaden audience demographics.
After a competitive pitch process, the world’s longest-running cryptocurrency exchange has chosen Roast as its European media planning and buying agency.
Bitstamp is renowned for its well-regulated, reputable approach, and with the huge boost of popularity and value in cryptocurrency in recent months, digital currency is becoming much more commonplace.
Digital performance agency Roast will increase awareness and better engage new audiences and investors, who may be low in knowledge of cryptocurrency and the Bitstamp brand.
Currently around 9% of the population are European crypto holders, with studies showing that most bought ‘as an investment’ and seek simplicity, safety and a frictionless process in this rapidly-growing sector.
Elle Faulkner Porch, Roast account director who leads the partnership with Bitstamp, explains: “Our media planning and buying activity will further popularize Bitstamp as the cryptocurrency exchange of choice.
“Through carefully planned and executed media placements with clear, open messaging, we will increase the adoption of this transparent and trusted cryptocurrency among brand new audiences.”
Kaja Ribnikar, head of marketing and communications at Bitstamp, added: “We sought an agency with unparalleled strategic, innovative thinking, as well as a daring approach to media planning.
“Roast stood out during the pitch process and we are looking forward to engaging with new investors powered by our media activity.”
Bitstamp is dedicated to providing best-in-class service to retail and institutional digital asset investors.
The world’s longest-running crypto exchange has built a reputation as a highly-reliable platform with the best uptime in its industry, and has consistently ranked in the top ten spot markets in terms of volume for almost a decade. This is the first European and UK campaign for Bitstamp, and will provide a greater level of exposure for the brand.