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Bitstamp appoints Roast as media planning and buying agency to boost EU market share

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June 21, 2021 | 3 min read

Cryptocurrency exchange Bitstamp has recently launched a European media campaign and appointed a dedicated media partner to grow their EU market share and broaden audience demographics.

Cryptocurrency exchange Bitstamp launches European media campaign and appoints Roast as dedicated media partner.

Cryptocurrency exchange Bitstamp launches European media campaign and appoints Roast as its dedicated media partner

After a competitive pitch process, the world’s longest-running cryptocurrency exchange has chosen Roast as its European media planning and buying agency.

Bitstamp is renowned for its well-regulated, reputable approach, and with the huge boost of popularity and value in cryptocurrency in recent months, digital currency is becoming much more commonplace.

Digital performance agency Roast will increase awareness and better engage new audiences and investors, who may be low in knowledge of cryptocurrency and the Bitstamp brand.

Currently around 9% of the population are European crypto holders, with studies showing that most bought ‘as an investment’ and seek simplicity, safety and a frictionless process in this rapidly-growing sector.

Elle Faulkner Porch, Roast account director who leads the partnership with Bitstamp, explains: “Our media planning and buying activity will further popularize Bitstamp as the cryptocurrency exchange of choice.

“Through carefully planned and executed media placements with clear, open messaging, we will increase the adoption of this transparent and trusted cryptocurrency among brand new audiences.”

Kaja Ribnikar, head of marketing and communications at Bitstamp, added: “We sought an agency with unparalleled strategic, innovative thinking, as well as a daring approach to media planning.

“Roast stood out during the pitch process and we are looking forward to engaging with new investors powered by our media activity.”

Bitstamp is dedicated to providing best-in-class service to retail and institutional digital asset investors.

The world’s longest-running crypto exchange has built a reputation as a highly-reliable platform with the best uptime in its industry, and has consistently ranked in the top ten spot markets in terms of volume for almost a decade. This is the first European and UK campaign for Bitstamp, and will provide a greater level of exposure for the brand.

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ROAST

We are ROAST.

Our goal is simple, to increase the return on your advertising spend (ROAS).

We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.

We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.

How we work with you

Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly.

We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business.

We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus.

Multi Award Winning Digital Performance + Media

We’re proud to have won many prestigious awards over the years - being recognised for the results we have achieved for our clients, our innovative approach, our clever use of data, our culture, as well as named ‘Best Digital Agency’.

We form partnerships built on TRUST.

Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again.

With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections with the clients we do work with, and highly value the importance of reputation and integrity – both of which have allowed us to get to where we are today.

As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.

Our services include Integrated Search, Customer Experience & CRM, SEO, Content Marketing, PPC, Display & Programmatic, Mobile, Paid Social, Amazon Marketing, Data Science & Analytics and OOH.

For more information visit our website http://weareroast.com/ or get in touch at roast@tipigroup.com

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