Creative A Week in Creative

A Week in Creative: Mr Peanut’s Father’s Day rap and Earl of East’s ‘Scents of Belonging’


By Imogen Watson, Senior reporter

June 16, 2021 | 6 min read

Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week.

Uncommon and Earl of East to raise money for Choose Love this World Refugee Day

Uncommon and Earl of East unite to raise money for Choose Love this World Refugee Day

As part of The Drum’s Creative Works round-up, each week we celebrate the 10 best ads from our Creative Works section, asking our readers to vote for their favorite.

And so, the pick of last week is Sports Direct’s ‘Just a Game?!’ Euro 2020 campaign. Fronted by footie legend Eric Cantona, the ad informs casual fans and people who couldn’t care less about football.

To raise money for Choose Love this World Refugee Day, Uncommon Creative Studio has worked with Earl of East on ‘Scents of Belonging’ – a range of three scented candles inspired by the testimonies of three refugees living in Britain.

Capturing their essence of home, the candles evoke Majid’s memories of sleeping on a rooftop in Mashhad in Iran, Vanessa’s recollections of her grandmother’s garden in Imo State in Nigeria, and Imad’s fond feelings for his mother’s kitchen in Damascus, Syria.

The candles follow a similar collab last May called ‘Scents of Normality’. The limited-edition, soy wax candles smelt like the ‘places we miss the most’ – ‘The Local’, ‘The Cinema’ and ‘The Festival’. Money raised went to the charity Hospitality Action.

With Father’s Day coming up, Mr Peanut, the iconic Planters mascot, and American actor and comedian Anthony Anderson have brought out a music video – ‘Shake It Like Dad’.

WIth Anderson leading the rap, the funny film celebrates dad quirks like mowing the grass in crisscross patterns, drinking out of big cups and reading biographies of every single president of the United States.

Created by VaynerMedia, the campaign encourages people to share their dad’s quirks on social media by using the hashtag #NutsForDad and #Sweep and tagging Mr Peanut. There are 10 cash prizes of $10,000.

Geared toward audiences across France and Belgium, Burger King has created an ode to the annoying but endearing habits of its customers, ranging from screaming children to indecisive orderers and napkin thieves to that guy at the back who has been supping a coffee for three hours while leeching the complimentary wifi.

Compiled by Buzzman, the ad reenacts the everyday incidents of selfishness that have been missed while people were all holed up at home, including leaving trays on the table, knocking down signs, and holding up the queue by attempting to pay for your meal with a year’s worth of accumulated spare change.

It’s time to ‘Get Back To Love’, according to Match and Ryan Reynolds-owned Maximum Effort Productions. In a new spot, 12 real wedding singers belt out a parodic musical number urging the world’s single folks to get back out there so they can, well, get back to working again.

In the cheeky spot, the singers remind audiences: “We don’t get paid... if no love songs are played.” The song was penned by Grammy, Tony and Oscar-winning songwriters Pasek & Paul – lauded for their work in La La Land and The Greatest Showman – alongside songwriters Taura Stinson and Shane McAnally.

For more creative news, please visit The Drum’s new creativity hub on the website or drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.​

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