Creative A Week in Creative

A Week in Creative: Unilever’s Pride push and Ryan Reynolds stirs up a ‘Vasectomy’


By Imogen Watson, Senior reporter

June 10, 2021 | 5 min read

Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week.

Ryan Reynolds teaches Aviation Gin fans how to stir up a 'Vasectomy'

Ryan Reynolds teaches Aviation Gin fans how to stir up a ‘Vasectomy’

As part of The Drum’s Creative Works round-up, each week we celebrate the 10 best ads from our Creative Works section, asking our readers to vote for their favorite.

And so, the pick of last week is health and period tracker app Flo, who partnered with designer Sophia Luu to curate a set of four menstruation-related Slack emojis to better represent the experiences of people who menstruate while working.

Period emoji

Ahead of Father’s Day later this month, Ryan Reynolds is teaching Aviation Gin fans how to stir up a ‘Vasectomy’ – described by Reynolds as the “mother of all cocktails”.

The quick and painless procedure, made with Aviation Gin, yields a refreshing summer drink that is both relaxing and reassuring.

Hoping to enact real change, this Pride Unilever has set itself a mission to actively improve conditions in five cities ranked worst for LGBT+ people. As part of the push, it commissioned director-activist Tourmaline to create five films that present change-making individuals from these cities.

Unilever released two of the films on June 9. One film visits Florence in Alabama, talking to Quentin Bell, director of The Knight & Orchids Society, and Gabriel Cabán Cubero, southeast regional organizer at Working Families Party. In the second film released, Unilever goes to Clemson in South Carolina, meeting Darius Jones and Gertie Frazier-Williams, who are president and vice-president of South Carolina Black Pride respectively.

In a move no one could have predicted, Paddy Power is urging the Irish to support England at the Euros, announcing it will donate at least €10,000 to Irish football for every England goal.

Leveraging its largesse to bring Irish fans on-side, Paddy Power has also pledged a €20,000 ‘backstabber bonus’ for any time Irish players Jack Grealish or Declan Rice trouble the back of an England opponent’s net.

Save our game

Marking the fast-food giant’s official foray into the heated and highly meme-able chicken sandwich wars, ‘Ch’King’ is a nightmarish fever dream of ridiculous proportions.

Created by the brand’s agency of record, David, the film is a dark, comedic manifestation of the King’s deepest fears – and is Burger King’s way of telling us that the new Ch’King is, well, scary good. Maybe good enough to usurp the Whopper’s throne.

For more creative news, please visit The Drum’s new creativity hub on the website or drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.​

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