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Media Bounty behind Roc Skincare’s newly-launched summer campaign

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Media Bounty is responsible for the creative, media planning and buying, PPC and influencer briefing for the Revive + Glow line

Iconic skincare brand Roc is planning a summertime launch of its new Revive + Glow collection. Creative, media planning and buying, PPC and influencer briefing will be managed by integrated agency Media Bounty.

The Revive + Glow Collection contains Roc’s most potent Vitamin C, an Active 10% Blend, proven to deliver brighter, tighter skin to 100% of women in just four weeks.

The campaign targets a younger consumer to Roc’s usual demographic and will provide an opportunity for Media Bounty to push the creative into a fresher, engaging and more inclusive territory. The work will roll out across the UK, Italy, France and Spain.

Jane Savage, Roc Skincare head of marketing and e-commerce EMEA, said: “Media Bounty were integral to the campaign set-up and strategy for our Revive + Glow EMEA launch. They planned an integrated media plan across PPC, influencers and social to ensure that we are making every click count.

“We’re excited to see the campaign go live and bring the Roc brand back to Europe and the UK.”

Francois Boshoff, Media Bounty’s creative director, added: “Roc has always felt like the ‘original indie’ within the beauty space. They may be one of the world’s largest brands focused on anti-ageing, but you always get the feeling that you’re dealing with an upstart challenger brand; they push us as much as we push them, which is just the way we like it.

“This Summer’s Revive + Glow burst is no different. This is a chance for us to keep drawing from the brand’s amazingly textured Parisian pharmacy past and track record of clinically proven innovation, and weave this into exciting, unexpected ways of connecting and speaking with slightly younger consumers in their language and on their terms.”