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S4M names Cyrille Geffray global chief operating officer

By Open Mic | Open Mic



Opinion article

May 25, 2021 | 3 min read

Former Smart CEO joins the drive-to-store platform to accelerate global growth. S4M has announced today it has hired Cyrille Geffray as global COO to help the company scale up its global operations worldwide.


Cyrille Geffray is a highly experienced business leader, with two successful start-up exits under his belt. Most recently, he co-founded and scaled up Smart, taking the business from 1 employee in 2006 to 220 employees and €30m revenue by 2018, with ten offices across Europe, the US, South America and Asia. Since stepping down, Cyrille Geffray has mentored the management of Sustain Echo, a carbon footprint Saas platform, a subject S4M has followed closely following the launch of their Green initiative in 2020, and Noos Global, an Impact B2B Tech platform.

His remit at S4M will be to oversee the day-to-day business operations, employee productivity and work to build an inclusive employee culture, while helping S4M achieve the ambitious growth plans for its drive-to-store platform. Guillaume Marcilhac, who previously held the COO role, will be moving into a newly created global CRO position.

“I’m delighted to join S4M, the company has gone from strength to strength and is ready for the next phase of growth following the pandemic. I’m looking forward to working closely with the team to help them achieve their goals” commented Geffray.

S4M CEO, Christophe Collet added “Cyrille’s expertise and knowledge are key to the next stage of S4M’s journey. I’m confident that, with his experience, we are looking forward to a strong 2021 and beyond”.

About S4M, the drive-to-store platform

S4M delivers advertising that drives more customers to stores, dealerships and restaurants. Our drive-to-store platform, Fusio, delivers incremental customer visits which are always independently verified. Founded in 2011, S4M’s platform is available globally, and used by over 1,000 brands worldwide to drive customers to physical locations.

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S4M – The drive-to-store platform.

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