Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbox once a week.
And so, the pick of this week is Carhartt’s Mother’s Day spot, ‘The Shift That Never Ends’. It pays homage to those women whose lives straddle hard physical work and the tenderness of being a mom.
Kiyan Prince never got the chance to be a top footballer because he was killed by a young person carrying a knife outside his school gates. But, thanks to Engine and EA Sports, the Queens Park Rangers (QPR) football prodigy is back in the game as a playable character on Fifa 21, 15 years after his life came to a tragic, untimely and unnecessary end.
Now, on the 15th anniversary of his death, Prince is hitting headlines again as he signs for the senior squad at his former club – as a playable character on EA Sports’s Fifa 21. The campaign has been devised to inspire young people to be the best version of themselves.
Watch UK prime minister Boris Johnson get flooded in plastic in ‘Wasteminster’, an animation by Greenpeace and Park Village. Weird, informative and visually effective, the ad was created to castigate the British government over its hollow words toward stemming a rising tide of plastic waste.
It was created by humanitarian and ecological specialists Studio Birthplace and holds nothing back in its criticisms of Johnson, who is portrayed as a floundering caricature in front of the world’s media while pontificating on the issue.
Meanwhile, Gillette Venus is refusing to beat around the bush when it comes to discussing personal grooming in a humorous ode to the humble pubic hair, the blight of soap dishes up and down the land.
Celebrating the curly stragglers as something to be proud of, the idiosyncratic messaging depicts a variety of brown, blonde and ginger short and curlies joining together in unison to sing the praises of body hair.
In the future, when we look back on today, how would we describe the pandemic? What version of history would we tell? These are the questions asked by Jollibee in its first global brand campaign developed by BBH Singapore. ‘A Message From the Future’ reinterprets the brand’s tagline of ‘Joy of Family’ in the context of the current pandemic.
Shot in New York, it tells a perspective-changing story about the times we are currently living in, to make customers feel grateful for what’s getting them through it all – family.
For more creative news, please visit The Drum’s new creativity hub on the website or drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.