Nasdaq-listed life science technology company, 10x Genomics, appointed 2Heads’ to deliver their inaugural global virtual event programme – Xperience 2021.
This ground-breaking virtual product reveal gathered industry trailblazers, innovators, and like-minded scientists from over 87 countries to experience the newest 10x Genomics innovations that are fueling tomorrow’s biotech discoveries.
Renowned for accelerating cutting-edge technology, the 10x Genomics 2021 virtual launch event needed to be a seamless online experience that gave the audience an intuitive immersion into the company’s products and ethos for a healthy future.
The virtual content hub, enabled by 2Heads’ proprietary EventHive VX tool, showcased the 10x Genomics 2021 product roadmap and facilitated live panel sessions, with an audience Q&A focusing on the company’s Chromium single cell, Visium spatial and In Situ platforms.
Highlighting unique scientific success stories, these highly-anticipated inaugural virtual experiences across the United States, Europe and Asia Pacific regions attracted thousands of attendees and featured new and exclusively streamed content and multiple live breakout panels with interactive Q&A.
Edwin Hauw, vice-president of marketing at 10x Genomics, said: “We were incredibly proud of our first Xperience event and have received amazing feedback from across the industry. The 2Heads team provided invaluable expertise and the EventHive VX platform has set a new high bar in the life science sector when it comes to producing virtual events.”
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Founded in 1983 by Chairman Pepe Parra, we have over 37 years’ experience in helping brands win in good … and in challenging times. Over this time, we have expanded to four key markets in the UK, Los Angeles, Cannes and Hong Kong. Creating over 200 brand experiences in the physical and digital space each year across 25 countries worldwide, we prove you don’t have to be a huge agency to be a market leader, what you need is a cracking team. That’s why we are trusted by over fifty global brands to deliver their international and online events and why most of our client relationships are over a decade old. We believe in creating emotional connections. Not just the relationship between consumer and brand that develops during the event but the lasting bond a consumer forges as they discover the unexpected through immersive experiential storytelling. We have had an in-house digital team for over twenty years with our first virtual event launched in 2000. Now we use game engines, real time rendering and platform ideation to create meaningful experiences and are looking forward to being the agency for the hybrid era. Over 10 years ago, 2Heads Global Design saw the benefit of a digital solution designed by event professionals for event professionals. EventHive was born in 2011, an intuitive, customisable hybrid platform designed to be a pioneering solution in an ever-evolving event market. Every component of EventHive has been developed to resolve event specific challenges with a specific software innovation, making EventHive one of the most nimble, efficient, yet bespoke event products on the market. Whether to support live, physical or hybrid experiences, EventHive is the digital solution world-leading brands use to manage their online and live events worldwide: EventHive VX - A Virtual Experience tool for creating and hosting events that are as meaningful online as they are live, VX is your all in one platform for building a compelling event online. EventHive Sync - Make meetings simple with Sync, your tool for scheduling and managing meaningful collaborations online, live or hybrid. EventHive Organizer – Manage every attribute of you event, online and in real time. Host. Control. Curate. You could say Innovation is in our DNA. We are dedicated to designing tomorrow’s events industry.Find out more