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10x Genomics partners with 2Heads for virtual launch

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Life science technology company 10x Genomics selected 2Heads’ to deliver its inaugural global virtual event

Nasdaq-listed life science technology company, 10x Genomics, appointed 2Heads’ to deliver their inaugural global virtual event programme – Xperience 2021.

This ground-breaking virtual product reveal gathered industry trailblazers, innovators, and like-minded scientists from over 87 countries to experience the newest 10x Genomics innovations that are fueling tomorrow’s biotech discoveries.

Renowned for accelerating cutting-edge technology, the 10x Genomics 2021 virtual launch event needed to be a seamless online experience that gave the audience an intuitive immersion into the company’s products and ethos for a healthy future.

The virtual content hub, enabled by 2Heads’ proprietary EventHive VX tool, showcased the 10x Genomics 2021 product roadmap and facilitated live panel sessions, with an audience Q&A focusing on the company’s Chromium single cell, Visium spatial and In Situ platforms.

Highlighting unique scientific success stories, these highly-anticipated inaugural virtual experiences across the United States, Europe and Asia Pacific regions attracted thousands of attendees and featured new and exclusively streamed content and multiple live breakout panels with interactive Q&A.

Edwin Hauw, vice-president of marketing at 10x Genomics, said: “We were incredibly proud of our first Xperience event and have received amazing feedback from across the industry. The 2Heads team provided invaluable expertise and the EventHive VX platform has set a new high bar in the life science sector when it comes to producing virtual events.”