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Invnt Group boosts business development and production teams in US and Apac

[INVNT GROUP]

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April 1, 2021 | 5 min read

Invnt Group has continued its growth trajectory with the appointment of new hires across its parent company, branded content studio and content marketing agency Hevē, and global live brand storytelling agency, Invnt.

The group has welcomed Adam Milner as a new director of business development who is bringing more than 20 years’ worth of experience and his background across digital media, sports and technology sectors to the role.

Invnt Group makes a string of hires across its offices to equip and respond to client needs in a post-pandemic world.

Invnt Group makes a string of hires across its offices to equip and respond to client needs in a post-pandemic world.

Based in New York, Milner has held positions at various companies including Google, Dazn Group, Tennis.com and Time Inc., and will work across all four business units to curate tailored solutions for clients that leverage one, some or all of the company’s complementary disciplines.

Following several account wins, the Hevē team in New York have also welcomed Robert Terlizzi onboard as a creative director. Terlizzi’s work has spanned digital, design and campaign development for brands such as Hershey’s, Barnes & Noble and Volvo. The experienced creative joins following a decade-long stint at Havas, where he most recently held the title of associate creative director. Hevē has also recruited Christine Marhin as a senior marketing coordinator.

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Invnt’s agency headquarters in New York has recruited Heather M to keep up with its ongoing demand for service expertise and exceed clients’ ongoing expectations.

Foley and Laura Bowman have also joined as producers, with each bringing extensive design and in-person, virtual and hybrid event production experience.

On the other side of the globe, Invnt has also expanded its production department in Sydney with the appointment of Ema Wakeford as executive producer. She joins from George P. Johnson and has worked on events including the renowned Light, Music & Ideas Festival, Vivid Sydney and with brands like Cadbury and Johnson & Johnson.

The fast-growing Invnt Sydney production team also welcomes senior producer Caroline Bubb, producer Rebecca Wheatley and production coordinator Lauren Moorhouse.

Invnt is also continuing to build on its presence in Singapore with the appointment of Sarah Bailey as its creative director. Her remit will span the entire Apac region, but she brings over ten years’ worth of experience to the role, working in agency and client-side roles at companies like Freeman and Publicis Singapore.

Bailey will be joined by Karen Ho in the creative team, onboarding as a junior designer in Sydney.

Scott Cullather, president and chief executive officer at Invnt, said: “We launched the group during the Covid-19 pandemic as our leadership recognized the need to support our clients at a time when they needed us most, by enabling them to continue to communicate with their clients in new and engaging ways through our broader and deeper offering.

“This remains a core premise of the group – every decision is made with our clients and their audiences in mind, and it’s evident in the growth throughout our entire Group.”

Kristina McCoobery, chief executive at Invnt, added: “While 2020 was no doubt a challenging year, it was one where our industry demonstrated its adaptability, resilience and creativity. 3At Invnt, we have a history of designing and producing engaging virtual and hybrid experiences, so helping our clients shift their events from live to virtual was a fairly easy pivot for us and clients’ demand for our services across the globe continues to rise as a result.

“Our new Invnt hires possess a unique mix of in-person, virtual and hybrid event expertise, a strategic recruitment move we’ve taken to ensure we’re well equipped to support our clients throughout the various stages of the pandemic – including in a post-pandemic world.”

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