Innovative, direct-to-consumer menswear brand Spoke has appointed paid search specialists Katté & Co to handle its global paid search accounts.
Spoke, founded by chief executive officer Ben Farren in 2014, has built a successful e-commerce business by obsessing over the fit of their men’s trousers and has found the sweet spot between bespoke and 'ready to wear' so people can enjoy an uncommonly good fit, without the hassle or the cost of traditional tailoring.
Katté & Co will be working closely with the team at Spoke to deliver best-in-class paid search campaigns to fuel their continued growth around the world. While the partnership will continue to maximize the potential of the UK market, there will also be a heavy focus on growing the brand internationally.
Katté has extensive expertise in this area has become one of only 19 UK agencies to join the International Growth Programme during 2020. It’s a programme co-chaired by advertising giant Google that provides access to select agencies with a set of internationalization tools, insights, strategy training and workshops, as well as wider operational support covering areas such as logistics, payments and localisation.
Sullivan Gimaret, head of growth at Spoke, said: “Katté & Co impressed us above any others with their data-driven, flexible approach and we’re excited to see what we can achieve together.”
James Guerin, head of events and partnerships at Katté & Co added: “Our strong paid search heritage combined with our data-led and tech-enabled approach provides the perfect springboard to scale Spoke’s paid search activity both in the UK and internationally. We are excited to get going.”
The partnership sees Spoke join a growing roster of exciting ecommerce brands already working with Katté & Co including Simba, The Economist and Swyft & Fenton.
Founder and managing director of the agency, Tom Katté, added: “Spoke is an exciting brand and will fit our growing portfolio perfectly. They have great ambitions but most importantly a great offering. As a loyal customer myself I couldn’t be happier that they’ve joined the family.”