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Knowledge hacking app Uptime backed by former Tesco CEO raises $16 million and appoints new media partner

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Uptime's founders (L-R): Jamie True, Patrick Waller and Jack Bekhor on cultivating a safe space for knowledge.

Knowledge hacking app, Uptime, has successfully secured $16m in funding from leading global investors including former CEO of Tesco, Sir Terry Leahey, entrepreneur and chairman of N Brown, Lord Alliance and members of Federal Street SPV.

The Uptime team has been on the hunt for the right media partner to lead their launch, growth, and brand awareness strategy through mobile acquisition channels.

After a highly competitive pitch, Uptime has selected TIPi Group’s media planning and buying arm, The Market.

The Market will help Uptime establish and raise awareness of the knowledge hacking sector to help promote the Uptime brand and its goals of fusing great technology with human curation to create micro-learning experiences.

The free Uptime app uses a combination of advanced machine learning and human curation to identify only the very best books, courses, and documentaries from the most reputable sources, ranging from the New York Times bestseller list to the most relevant courses and Academy Award-winning documentaries.

The essence and actionable insights of knowledge from these sources are then distilled into five-minute ‘Hacks’. Each one is designed to keep users informed, entertained and inspired while saving them time, effort and money. Uptime is available on the Apple App Store now and will be live from 22nd February on the Google Play Store.

Jamie True, co-founder at Uptime said: “At a time of unlimited access to information and the prevalence of fake news, we all need a place for safe, curated knowledge. To match our vision, we have bold targets we need to hit. We were impressed by the in-depth insights provided to us by The Market, the team’s technical knowledge and the clear path laid out in front of us to get us to where we need to be.”

Camilla King, managing director at The Market, added: “The opportunity to work with an emerging brand in such a fascinating and heavily debated industry is a really exciting experience for the team. In a period of uncertainty, we believe it is more important than ever to be working with brands that have the public's best interests at heart, and that aim to drive positive disruption in society.”

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