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Rebel Energy signals plans for 2021 launch with appointment of RocketMill

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Rebel Energy is unique as the first renewable energy company to lead with a social mission

Rebel Energy, the UK energy supplier doing energy differently, is gearing up for it’s launch into the market this year by appointing RocketMill to support their marketing effort.

Rebel Energy is transforming the energy business by being the first renewable energy company to lead with a social mission. Their mission is to transform lives, by lifting people out of fuel poverty and creating a business that can change society for good in an impactful and sustainable way. They care about people and the planet.

Penelope Hope, co-founder and chief operating officer of Rebel Energy said: “What an exciting start to our launch efforts to be collaborating with RocketMill, a company that embodies our own values of compassion and creativity in the world of business.

"We look forward to building a campaign that speaks to hearts not just to pockets, that enlists followers not just customers, and enables us to fulfil our mission of making renewable energy accessible to all. On top of this, we are keen to champion female leadership in industry, so I’m delighted that our account will be led by two talented women from the RocketMill team.”

RocketMill has been set to work immediately and support the Rebel team with digital strategy, planning and buying to aid both soft and hard launch phases in the first half of the year.

Ellie Rowlands, marketing and communications analyst at Rebel Energy, added: “As a company, we have a lot to say. Whether that is our social mission supporting people out of fuel poverty, the fact we supply 100% renewable electricity or our use of innovative tech to reduce our overall costs, we have a lot we’re proud of. Our partnership with Rocketmill is an exciting step in our launch journey to ensure our message is heard by all.”

Bianca May, managing partner at RocketMill, said: “It’s been a pleasure working behind the scenes with Penelope, Dan and the team. The exciting part now is pulling all partners together.

”Using our Total Performance framework, we will unearth key audience insight to push Rebel Energy’s brand identity into digital communication and activation stages. Rebel Energy is a company with purpose, a clear mission and our launch plan will mirror these behaviours.”

Marc Young, managing partner, RocketMill continued: “Watching Rebel Energy take shape has been a joy, you can’t help but believe in the people behind the business and what they have built. A brand that’s authentic and energetic who’s founders Dan, Penelope and their team bring incredible knowledge and energy too. We can’t wait to get started.”

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