Advertising Open Mic World

Bidstack teams up with Moat by Oracle to bring confidence to in-game advertising

By Open Mic | Open Mic

Bidstack

|

Open Mic article

This content is produced by a publishing partner of Open Mic.

Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.

Find out more

February 12, 2021 | 3 min read

Bidstack announced today the first results of its collaboration with Moat by Oracle, sharing verified general invalid traffic (GIVT) figures from a campaign featured in Football Manager 21 in the United Kingdom, and ran by Dentsu’s DGame on behalf of a leading global financial institution.

Moat-Bidstack

Preliminary analysis of Bidstack’s PC inventory compared to Moat’s Global Q3 2020 Display benchmarks suggests Bidstack’s overall PC GIVT is currently performing ~3.5x better than the industry benchmark (Moat Q3 2020 Desktop Display Benchmark = 2.9% GIVT), with more than 99% of observed impressions verified as GIVT free.

GIVT is a key component under the industry umbrella term of ad fraud, which stems from invalid, malicious or fraudulent activity that generates illegitimate ad impressions. According to eMarketer’s Global Digital Ad Spending Update Q2 2020 report, worldwide digital ad spend is expected to reach $526 billion by 2024, making the fight against ad fraud more important than ever.

“It is vital for brands to be able to verify whether their ads are being delivered to a real person when running in-game advertising. Moat by Oracle is excited to work with Bidstack to give brands the confidence to invest in in-game advertising on a global scale,” said Mark Kopera, head of product for Moat by Oracle.

Today’s announcement is a key milestone in Bidstack’s commitment to create the most trustworthy in-game platform for brands, advertisers and game developers. This follows Bidstack’s acquisition of cybersecurity business Pubguard in 2019 as an independent subsidiary.

“We are very impressed with Bidstack as a trustworthy in-game media channel for our clients, and having their numbers validated is further proof that they’re ready to unlock the potential of the gaming audience for advertisers,” said Luke Aldridge, client partner at Dentsu’s DGame.

“At Bidstack our number one priority is ensuring the integrity, purity and safety of the gaming experience to both brands and game developers. We are delighted that Dentsu’s DGame found reassurance in the data provided by Moat by Oracle and look forward to continuing to create amazing in-game advertising campaigns with the boldest global brands,” said James Draper, CEO of Bidstack.

Advertising Open Mic World

Content by The Drum Network member:

Bidstack

Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch side LED boards, skins or any other contextually relevant spaces within the metaverse.

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +