LAB Group appoints new group chief financial officer

Mistry joins from the digital communications agency Myriad Global, where he supported the business globally with its continued growth, helped to secure new funding and assisted with the expansion of the executive team throughout the Covid-19 pandemic. He has previously held positions at Vida Care, E2V, Brash Brands and Konica Minolta.

In his new role, Mistry will report to Jonny Tooze, chief executive officer at LAB Group, and be responsible for ensuring the business has good financial reporting and governance, assessing the financing needs of the business and looking at investment to support the growth plans and developing a new phase of the group’s agency acquisition strategy.

Mistry’s appointment comes almost six months after Studio BLUP joined the LAB Group whose portfolio now includes digital agencies Verj, Riverr and Reflect Digital.

Jonny Tooze, chief exec at LAB Group, said: "It’s a great time to have someone of Amar’s calibre joining the group.

“We’ve successfully completed two acquisitions to date and now we’re beginning to execute the next phase of our growth, both organically and through further acquisitions.

“Amar is a real talent who I’ve known for a long time, and it’s a real privilege to be able to work with him on this exciting journey."

Mistry added: “It’s safe to say that I am excited to be joining the business at such an exciting time.

“During a period where it would be easy to narrow focus and just survive it is inspiring to see a business with such intention and ambition.

“I have been really impressed with how the team have maintained humour and goodwill during challenging times, it really is a testament to the strength of the team.”

“I very much look forward to bringing my expertise in financial management, financing and inorganic growth to the team.