A Week in Creative: Ikea’s Bernië chair and The Guardian’s powerful print ad
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Ogilvy Greece’s Bernie Sanders-inspired ad
Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit our ’A Week in Creative’ hub.
Hope is power
A continuation of The Guardian’s brand message Uncommon created last year, ‘Hope is Power’ is back, but this time it is focusing on Kamala Harris, vice-president of the United States.
The print ad ran in The Guardian's paper, ahead of the historic US inauguration, where Joe Biden and Kamala Harris got brought into office.
1920 An American woman can vote.
1952 An Asian American woman can vote.
1965 A Black American woman can vote.
2021 A Black, Asian American woman can win.
Hope is Power.@guardian pic.twitter.com/jyZYpJQEIe
— The Drum (@TheDrum) January 20, 2021
Soon may the Wellerman come
Unless you've been living under a rock (I don't blame you) you won’t have missed this ridiculously catchy sea shanty making waves across social.
A rendition of The Wellerman by Scottish postman Nathan Evans, it soon became one of the first viral trends of 2021, when TikTok users began adding their own harmonies, beats and instruments to the base tune. One listen is enough to have the lyrics looping continuously in your subconscious.
Latching onto its popularity, TikTok has now released a campaign that celebrates the platform’s unique ability to bring creators together in song, dance and comedy.
Bernië
A striking image of be-mittened United States senator Bernie Sanders sat with arms folded at the inauguration ceremony for president Joe Biden has become the seed for a new advertising campaign from Ikea.
Ikea Greece soon capitalised on the moment, with its ad agency Ogilvy. It encouraged customers to ’get the look’ by flogging its fold-up seats and mittens for people wishing to emulate the chilled appearance of the venerable politician.
The team at Rise at Seven also had a go at the ad, to prove how to go viral.
Look into my eyes
At the moment, a person is admitted to hospital every 30 seconds with coronavirus in the UK. And it is affecting younger people too, with a quarter of those admitted under the age of 55. And of those admitted, over the past two weeks, 1,000 people have died each day.
Alarmed by the current state of the pandemic, the UK Government released a hard-hitting campaign on Friday (22 January) to remind the public of the extreme pressures facing the NHS and the need to stay home.
Lost dogg?
A departure from its ongoing ’Did Somebody Say’ Snoop Dogg campaign, McCann London has devised a new tagline for Just Eat: ’We Got It’. The campaign is to broadcast its service expansion into the delivery of major brands such as McDonald's, KFC and Greggs.
Although this doesn’t mean an end of the Snoop Dogg era, it arrives in the same week that Just Eat put its global advertising account up for review, following its merger with Takeaway.com.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.