Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

S4M Academy Podcast - Episode 6 featuring the IAB Europe: Is 2020 the year that humanized advertising?

This promoted content is produced by a publishing partner of Open Mic.

Open Mic is a paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com. Find out more on the Open Mic homepage.

2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands.

One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but for those brands who did it right, they became about informing people on how to stay safe, or what they are doing to help fight the virus and help communities. Brands took a human approach to reassure people that things would be alright and that their brand would be with them along the way.

In our latest podcast, Helen Mussard, Marketing & Business Strategy Director at the IAB Europe, and Dominique Blanc, VP Customer Success at S4M, talked about the other major trends they noticed in 2020, as well as what they expect we’ll see in 2021.

Take a listen here.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis