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Woven Agency round off record-breaking 2020 with HonestBrew client win

By The Drum Network | Staff Writer

Woven Agency


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January 5, 2021 | 4 min read

Leeds-based branding agency Woven has reported a record-breaking year for turnover.

Fuelled by client wins such as Hanes, Hopkins Homes, Macmillan and Mindful Monsters by Scope, Woven broke the £1.5m barrier for the first time, which represents close to a 100% increase in revenue since moving to Leeds two years ago.

To manage this growth, Woven welcomed a number of new additions to the team in 2020. Early on, the agency appointed Si Muddell as chief growth officer. With a huge amount of digital, brand, and product development experience on both client and agency side, Muddell has already brought in a number of new clients.


Woven directors (L-R) Mark Bower, Helen Darlington and Tony Pye are optimistic about Woven's continued success in 2021.

To further enhance its creative offering, Woven hired Katie Reeves as creative director, who arrives after three years at Jaywing. Other hires include a head of operations, a director of digital experience, a senior project manager and a number of account directors, each with their own specialisms - including experiential marketing and social media.

Woven is also welcoming new chief operating officer, Alex Ellis, in January. Alex moves to Woven from HOME, where he developed the agency's digital experience offering. Prior to that, as managing director at Delete Agency, Ellis led the senior management team that doubled the size of the business. It’s this experience of scaling fast-growing agencies that Ellis will bring to bear at Woven to help hit ambitious 2021 targets.

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Mark Bower, Woven’s executive creative director, said: “We’ve more than doubled turnover in the past few years, and our ambition remains sky-high for 2021. Even higher, actually - our aim is to double turnover again in the next twelve months.”

Si Muddell, Woven’s chief growth officer, said: “It’s been a tough year for the industry but I couldn’t be happier with how we’ve responded at Woven. Everyone here has grabbed an oar and created great work for our clients. And if we can do this well in such a difficult year, well, let’s just say we can’t wait to see what 2021 brings.”

To finish off a groundbreaking twelve months, Woven announced that it's partnering with craft beer delivery service HonestBrew to work on redefining its brand identity and positioning to boost brand recall and sales in 2021.

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