Independent media agency Space & Time has been appointed as Funko’s media agency of record across Europe. The agency was awarded the business following a competitive pitch process, which was conducted virtually.
American company Funko creates and sells unique pop culture collectables, accessories and figures, providing consumers with a tangible way to take their fandom offline. The appointment coincides with the launch of Funko’s first direct-to-consumer (D2C) site in this market, funkoeurope.com, which is now live.
Space & Time will lead Funko’s D2C media activity, including search marketing, D2C-focused paid social advertising and programmatic advertising as the brand looks to expand its presence in Europe.
Eva Verhaak, head of strategic marketing and sales at Funko (EMEA), said, “We are thrilled to be working with Space & Time as we begin to expand our business. It has been a harmonious working experience from the onset, with a supportive, motivated and highly engaged team that I know will become an extension of our in-house team.
"We’re excited to utilise Space & Time’s experience and knowledge to bring Funko fans the next level of fandom!”
Andy Griffiths, associate director at Space & Time, added: “It’s a real privilege to partner Funko at such a pivotal moment in the brand’s growth journey. As D2C platforms continue to be in the spotlight due to the pandemic, we could not be more delighted to support Funko as it launches its first European online store.”