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Openpay chooses Roast to lead UK launch

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Interest-free buy now, pay smarter service, Openpay, has selected ROAST as its first UK digital performance partner.

After great success in Australia, Openpay, an interest-free buy now, pay smarter service, recently launched their services in the UK.

Openpay has appointed Roast as its first UK digital performance partner, to lead the brand’s online strategy across technical SEO and paid media channels.

As a rapidly growing fintech business, Openpay needed a flexible agency partner to suit their agile ways of working.

Roast has been able to provide an adaptable digital solution based on ‘ring-fencing’ a cross-functional team that is not bound by channels.

With considerable growth in the e-commerce sector recently, Openpay aims to support people in managing their money more responsibly by spreading out payments.

Georgina Whalley, chief marketing officer at Openpay, explains, “Our goal is to provide a transparent and reliable service that helps people manage their cashflow. Openpay allows consumers to buy the things they want and need now and pay over a time to suit them, with absolutely no interest. Just as with our consumers, our partnership with Roast centres around trust, authenticity, and flexibility – their adaptable model is key to us being able to meet our goals in the digital space.”

John Barham, managing director at Roast, adds, “Their principles of transparency and customer-led approach, resonate with us as an agency. Whilst the setup is not a traditional way of working, Roast has become a true extension of Openpay’s in-house team, with both the agency and brand growing through shared learnings and experiences.”

Roast is one of four multiple award-winning agencies that form a specialist digital network, TIPi Group. The independent group also houses voice specialist agency Rabbit & Pork; website development and design agency Kitty; and digital consultancy The Market.  

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