Advertising Digital Advertising World

Impression becomes a carbon negative business

By The Drum Network | Staff Writer



The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

December 1, 2020 | 3 min read

Nottingham-based digital marketing agency Impression reaches its longstanding goal of becoming a carbon negative business and is encouraging others to do the same.

Impression has become carbon negative and is encouraging other agencies to do the same.

Impression has become carbon negative and is encouraging other agencies to follow suit.

As an increasing number of businesses take steps to be more aware of their direct carbon emissions, Impression seeks to raise awareness of Ecologi, an organisation which plants trees and funds world climate crisis solutions. For organisations looking to offset their own carbon emissions, this is a meaningful initiative to get involved with.

Ecologi works with reputable reforestation partners with robust annual reporting and auditing, and purchase carbon certificates only from Gold Standard accredited schemes, so businesses know that donations are going to only good causes around the world.

In the hope of inspiring others, Aaron Dicks, founder and managing director of Impression said: “We started to consider how we could offset our carbon emissions, and tree planting seemed like a sensible and popular way of doing so. The trouble is, trees take a long time to grow and so using tree planting to immediately offset carbon emissions here and now is limited - though it is widely recognised as the best long term solution.

“Through research, we found Ecologi which makes tree planting simpler and easier to talk about. The scheme has supported Impression with its carbon aspirations by funding tree planting initiatives for the long term, as well as shorter term renewable energy schemes for more immediate effects.

“Offsetting is one thing, but having a true commitment to reducing our overall carbon footprint is another. All businesses, as well as ours, have a long way to go to lower our environmental impact. Ecologi makes it simple to contribute towards our climate crisis. I would urge other organisations to feel empowered and challenged to sign up to this or something similar and commit to reducing their carbon footprint.”

Becoming carbon negative is just one of the many steps the agency is taking to become a more impactful business over the coming months.

Advertising Digital Advertising World

Content by The Drum Network member:


We are Digital Growth Specialists helping ambitious brands push boundaries and drive impact. We define and deliver integrated digital strategies that transform our clients from market players to market leaders, and keep them there.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +