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IF agency helps launch egg alternative, OGGS Aquafaba

By The Drum Network | Staff Writer

If Agency

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November 17, 2020 | 3 min read

Insight-led creative agency, IF has helped launch Oggs Aquafaba – an all-plant egg alternative for cooking and baking – following a competitive pitch.

If agency land all-plant egg alternative OGGS Aquafaba account following competitive pitch.

If agency land all-plant egg alternative OGGS Aquafaba account following competitive pitch.

The social-first campaign with trade support aims to communicate that whether your looking to make bread, muffins, quiche, marshmallows or mousse – there’s almost nothing that Oggs Aquafaba can’t turn its hand to.

The Manchester-based creative agency chose to focus on this idea of boundless versatility.

As Jo Whiteley, creative director at IF, puts it: “We’ve been hooked on eggs for millennia.

"Oggs Aquafaba is every bit as miraculously versatile as the egg when it comes to cooking and baking….but with none of the health, climate, or animal welfare compromises. So now there’s Oggs; where eggs once was”

Hannah Carter, founder at Oggs, adds: “With Oggs Aquafaba – there’s no compromise.

"Whatever you’re making or baking tastes gorgeous but now everyone can feel good inside too”.

Oggs Aquafaba is now available at Waitrose, Asda and Sainsbury’s, so the world can make and bake away with a clear conscience, ‘til their hearts and bellies are content.

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If Agency

The if agency use data insight as a foundation for intelligent creativity. From brand development through cross channel activation, for some of the UK’s favourite brands, our unique approach delivers outstanding creative that works

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